Brand Tone

Enthusiastic, Passionate, Knowledgeable, Educational, Humorous, Witty, Approachable, Friendly, Authentic, Transparent, Slightly Irreverent, Modern

Brand Values

• •Quality, Craftsmanship
• •Creativity, Innovation
• •Community
• •Sustainability, Responsibility
• •Education, Accessibility
• •Passion for History, Storytelling
• •Fun, Enjoyment

Best Practices

• •Develop a "Voice Guide": Document the key characteristics of the Groennfell tone (enthusiastic, knowledgeable, humorous, approachable, authentic, witty). Include examples of "do's and don'ts" to guide all content creators.
• •Know Your Sagas (and Your Audience): Understand the historical and cultural references that resonate with your audience, but explain them in an accessible way. Don't assume everyone is a Viking scholar, but invite them into that world.
• •Balance Humor with Expertise: While humor is a strong point, ensure it doesn't overshadow the quality of the product or the depth of knowledge. Let the passion for mead shine through.
• •Embrace Storytelling: Use narratives – whether historical tidbits, behind-the-scenes glimpses, or customer experiences – to make the brand and products more engaging and memorable. Every mead has a story.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the established friendly, witty, and helpful tone. Authenticity in engagement reinforces the brand's personality and values.

Social Perception

Positive, Respected, Knowledgeable Authority, Fun, Engaging, Ethical, Trustworthy, Community-Oriented, Distinctive

Copy Examples

• •Thirsty? Like, 'just raided a monastery and now need to rehydrate' thirsty? Our Valkyrie's Choice session mead won't pillage your palate, but it'll definitely conquer your thirst. Skål to that!
• •Ever wondered what Odin drank after a long day of wisdom-seeking? Probably mead. We can't promise divine insight, but our traditional honey mead is a pretty heavenly experience. Learn more about the nectar of the gods on our blog! #Meaducation #Groennfell
• •We're not just making mead; we're reviving a tradition with a modern roar. From bee to bottle, we pour our passion, a dash of history, and a whole lot of fun into every batch. We believe mead is for everyone – from the curious newcomer to the seasoned Viking.
• •Warning: May Cause Spontaneous Viking Yells (of Joy!) - New Mead Alert!
• •Gather your clan! This Friday, we're tapping a special new brew and sharing tales by the (metaphorical) hearth. Come raise a horn with us, share a laugh, and become part of the Groennfell family. Good mead, good folk, good times guaranteed.