Brand Tone

Elegant & Sophisticated, Empowering & Confident, Passionate & Artistic, Celebratory

Brand Values

• •Individuality
• •Quality & Craftsmanship
• •Timeless Style
• •Confidence & Empowerment
• •Passion
• •Customer Focus
• •Ethical Considerations

Best Practices

• •Highlight Craftsmanship and Uniqueness: Regularly mention the attention to detail, quality of fabrics, and the unique, often handcrafted, nature of the designs.
• •Speak to Empowerment and Confidence: Frame product descriptions and brand messages around how the clothing will make the wearer feel strong, beautiful, and self-assured.
• •Share the story behind collections or specific pieces where appropriate.
• •Use elegant and sophisticated language to reflect the brand's aesthetic.
• •Emphasize the 'heavenly winged angel' concept of Serafina in branding.

Social Perception

Positive customer feedback praising uniqueness, elegance, quality, and empowering nature of clothing. The founder, Amber (Ambreen Riaz), is presented as a passionate visionary, which can build a personal connection with the audience.

Copy Examples

• •Discover the 'Luxe Pret' collection: where timeless elegance meets modern sophistication.
• •Feel empowered in our uniquely designed pieces, crafted to celebrate your individuality and confidence.
• •Experience the artistry of our hand-embroidered fabrics, a testament to our commitment to quality and craftsmanship.
• •Celebrate life's special moments with our festive and bridal collections, designed to make you shine.
• •Serafina By Amber: Adorning you in confidence, woven in artistry.