Brand Tone

Artisanal, emphasizing quality, freshness and tradition

Brand Values

• •Quality
• •Freshness
• •Taste
• •High-Quality Ingredients
• •Traditional Techniques

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., passionate, artisanal, friendly, authentic), including acceptable vocabulary, sentence structure, and level of formality.
• •Avoid overly corporate or generic language.
• •Use social media as a two-way conversation.
• •Maintain consistency in tone across all platforms and marketing materials.
• •Regularly review and update the brand voice guide to ensure it remains relevant.

Social Perception

A high-quality bakery that values tradition and uses authentic ingredients, emphasizing the freshness and taste of its products.

Copy Examples

• •"Experience the taste of authentic European pastries, made with the finest ingredients and time-honored techniques."
• •"Freshly baked daily, our croissants and breads are a testament to our commitment to quality and flavor."
• •"Indulge in the Croustique difference: where passion for baking meets exceptional taste."
• •"From our ovens to your table, enjoy the simple pleasures of artisanal baking."
• •"Discover the Croustique tradition: handcrafted pastries made with love and care."