Brand Tone

Friendly and Accessible, Enthusiastic and Benefit-Oriented, Value-Driven, Trust-Seeking, Direct and Informative

Brand Values

• •Accessibility
• •Innovation
• •Value for Money/Affordability
• •Practicality and Fun
• •Customer Service
• •Colombian Focus

Best Practices

• •Always Emphasize Value and Affordability: Ensure that pricing benefits and the "good deal" aspect are consistently highlighted, as this is a core part of the "DescontandoCo" name and stated mission.
• •Use Friendly and Approachable Language: Maintain a welcoming and conversational tone ("¡Hola!", "we're here to help") to make the brand feel accessible to a broad Colombian audience.
• •Focus on Benefits – Practicality and Fun: Clearly articulate how the products solve a problem, make life easier, or add an element of enjoyment, aligning with their promise of "practical and fun" items.
• •Maintain a Colombian Connection: Where appropriate, subtly reinforce the focus on serving the Colombian market to build local relevance and trust.
• •Be Direct and Clear: Avoid overly complex jargon. Communications, especially regarding product features, shipping, and payment, should be easy to understand, supporting the value of "Professional support" and trust.

Social Perception

DescontandoCo likely aims to be perceived as a reliable source for affordable and innovative products within Colombia. They want customers to see them as a go-to online store for practical and fun items that offer good value. The "Pay on Delivery" option suggests an understanding of local market preferences and a desire to build trust with customers who may be wary of online payments.

Copy Examples

• •🇨🇴 Discover a world of innovation, right here in Colombia! 🎉 Get practical, fun products at prices that will make you smile. Shop DescontandoCo today!
• •Tired of the same old tech? This innovative gadget is here to make your daily routine smoother and way more exciting. And the best part? An unbeatable DescontandoCo price!
• •😲 Unmissable Deals! Your next favorite product is waiting (and it’s affordable!).
• •We're DescontandoCo! Born from a passion to bring unique, high-quality items to everyone in Colombia without breaking the bank. Your everyday just got better!
• •Hello, Colombia! 👋 Looking for something new, practical, AND fun? We've got you covered with amazing products at even more amazing prices. What are you waiting for? Explore DescontandoCo! #DescuentosColombia #InnovacionParaTodos #CompraInteligente