Brand Tone

Intuitive & Expressive, Empathetic & Supportive, Personal & Authentic, Transformative & Reflective, Creative & Nurturing

Brand Values

• •Self-Expression & Inner Exploration
• •Authenticity
• •Empowerment (especially for Mothers)
• •Transformation & Growth
• •Connection
• •Creativity as Healing/Well-being

Best Practices

• •Speak from the Heart: Consistently use "I" and share personal reflections (where appropriate, especially from Vreni herself) to maintain authenticity and approachability. Continue to share the "why" behind the art and the workshops.
• •Emphasize Transformation and Support: Frame communications around the benefits of her art and services – not just what they *are*, but what they *do* for the individual (e.g., foster self-understanding, provide support, empower).
• •Use Evocative and Sensory Language: Describe the art and the experience of her workshops using words that appeal to emotions and intuition (e.g., "whisper," "journey," "unfold," "nurture," "awaken").
• •Maintain a Gentle and Encouraging Voice: Especially when addressing mothers or those on a self-development path, ensure the tone is consistently supportive, understanding, and non-judgmental.
• •Visual-Verbal Harmony: Ensure the visual elements (artwork, photography style) and the written copy are aligned. The expressive, colorful nature of her art should be mirrored by equally expressive and warm language. Use high-quality images of her art and, where relevant, of her in her creative/facilitative element.

Social Perception

The public perception appears to be that of a dedicated artist who channels her personal experiences and intuition into her work. She is seen as a supportive figure for mothers, offering guidance and a safe space for their transformative journey. Her engagement in local art exhibitions and online presence suggests she is perceived as an active member of her artistic community. The connection of her art with self-development and transformation likely resonates with an audience interested in personal growth and introspective art. There's an appreciation for the blend of her artistic talent with her therapeutic and facilitative work.

Copy Examples

• •For an Artwork Post (Instagram/Facebook): Dive into the layers of 'Seelenlandschaft' (Soulscape). Each color, every stroke, a whisper from the inner world. This piece is an invitation to explore your own depths and find the beauty in your unique journey. What does it awaken in you? #VreniRenggliArt #IntuitiveArt #AbstractExpressionism #ArtForTransformation #SoulJourney
• •For a Matrescence Workshop (Website/Social Media): Motherhood is a profound becoming. Feeling overwhelmed or like you've lost a part of yourself? You're not alone. Join our 'Art of Becoming a Mother' online course – a gentle, creative space to explore your new identity, honor your transformation, and reconnect with your strength. Because every mother deserves to feel seen and empowered. Learn more and enroll [Link]. #Matrescence #MotherhoodJourney #CreativeHealing #EmpoweredMotherhood #VreniRenggliSupport
• •For an Art Card Collection (Shopify Product Description): More than just a card, it's a moment of connection. Our new collection of art cards features vibrant details from original Vreni Renggli intuitive paintings. Perfect for sending a heartfelt message, a touch of inspiration, or simply to bring a piece of transformative art into your everyday life. Share the beauty of inner expression. #ArtCards #VreniRenggli #MeaningfulGifts #SwissArt #AbstractArt
• •General Brand Post (Facebook/Blog): At Vreni Renggli Art, we believe art is more than decoration – it's a conversation, a mirror, a path to understanding. Whether through an intuitive painting that speaks to your soul or a supportive workshop that nurtures your growth, our mission is to accompany you on your journey of self-discovery and transformation. What does art mean to you? #MoreThanArt #ArtForSelfDevelopment #VreniRenggli #CreativeJourney #InnerPeace
• •Call for Exhibition Visitors (Event Promotion): Experience the unfolding of intuition. Vreni Renggli invites you to her latest exhibition, showcasing new works that delve into the landscapes of emotion and transformation. Come, immerse yourself in color and form, and let the art speak to you. [Date, Venue, Time]. A space for reflection and connection. #VreniRenggliExhibition #SwissArtist #ContemporaryArt #AbstractArt #Art Basel (if applicable, or local area)