Brand Tone

Authoritative & Expert, Performance-Driven & Competitive, Passionate & Enthusiast-Focused, Direct & Confident

Brand Values

• •Performance Excellence
• •Innovation
• •Quality & Consistency
• •Heritage & Legacy
• •Customer Support & Expertise

Best Practices

• •Speak the Language of Performance: Consistently use strong, active verbs and terminology that resonates with motorsport enthusiasts (e.g., "unleash," "dominate," "optimize," "horsepower," "torque," "boost").
• •Emphasize Expertise and Leadership: Back up claims with technical understanding (even if simplified for broader audiences) and reinforce the brand's heritage and position as "The World Leader in Race Fuel Technology."
• •Focus on the Competitive Edge: Frame product benefits in terms of winning, achieving better performance, and gaining an advantage over competitors.
• •Maintain a Confident and Direct Voice: Be assertive in claims about product quality and effectiveness, reflecting the brand's belief in its superiority.
• •Show, Don't Just Tell, the Passion: While technical, allow the genuine passion for motorsport and high performance to come through in the copy, connecting with the audience on an emotional level. Use evocative language where appropriate (e.g., "the roar of the engine," "the thrill of the win").

Social Perception

Trusted by Professionals and Enthusiasts, Premium Brand, Integral to the Racing Community, Technical & Specialized

Copy Examples

• •Headline: Unleash Every Horsepower. Fuel Your Victory with VP. Body: Don't leave performance on the table. VP Racing Fuels are engineered with one goal: to give you the competitive edge. Decades of track-proven innovation in every drop.
• •Headline: The Science of Speed. The Art of Winning. That's VP. Body: Precision-formulated for champions. Whether you're chasing championships or personal bests, our advanced fuel technology delivers the consistent power and protection your engine demands.
• •Headline: More Than Fuel. It's Your Unfair Advantage. Body: When fractions of a second matter, trust the world leader. VP Racing Fuels – Makin' Power® for those who refuse to blend in with the pack.
• •Headline: Engineered for Extremes. Trusted by Winners. Body: From the drag strip to the circuit, our specialized blends are the lifeblood of high-performance engines. Experience the difference that cutting-edge chemistry makes.
• •Headline: Don't Just Compete. Dominate. With VP Racing Fuels. Body: Your dedication deserves the best. Fuel your ambition with the same advanced technology that powers champions across the globe. Find your perfect blend today.