Brand Tone

professional, informative, and cautionary

Brand Values

• •Health Consciousness
• •Data-Driven Empowerment
• •Scientific Approach
• •Privacy
• •Awareness and Responsibility

Best Practices

• •Maintain a Data-First Tone: Always lead with facts, data, and analytical language. Frame benefits as "insights," "analytics," and "understanding" rather than making unproven health claims.
• •Use Empowering Language: Use active verbs that empower the user, such as "discover," "understand," "analyze," "control," and "manage." This shifts the focus from being told what to do to being given the tools for self-assessment.
• •Be Cautionary, Not Alarmist: Address the potential risks of vaping in a measured and informative way. Avoid scare tactics or sensationalism, which can damage credibility. Use phrases like "be aware of" and "understand your exposure" instead of "the dangers of."
• •Emphasize Simplicity and Accessibility: While the backend may be complex, the user-facing copy should stress how easy and quick the process is. Highlight that it takes only "a few minutes" to get a "clear, easy-to-understand" report.
• •Prioritize Transparency and Trust: In all communications, be clear about what data is collected and how it's used. Since trust is paramount for a service dealing with health data, explicitly mentioning privacy and anonymity in relevant copy (like FAQs or near CTAs) can build user confidence.

Social Perception

innovative and specialized tool for vapers

Copy Examples

• •Do you know what’s in your vape? Quantify your habits and understand your intake. Get your free Vape Profile today.
• •Knowledge is power. Take control of your vaping habits by understanding them. Generate Your Personalized Vape Profile now.
• •Your Vaping Habits, Analyzed. See Your Personal Profile.
• •From puff count to e-liquid consumption, every detail matters. Our Vape Profile analyzes your unique habits to provide a comprehensive overview of your intake. Learn more and make informed choices. #VapeAwareness #HealthTech #VPDNA
• •Turn Your Vaping Data into Knowledge. Free, anonymous, and insightful. Discover your personal Vape Profile in under 2 minutes.