Brand Tone

Conscious & Responsible, Practical & Convenient, Healthy & Safe, Encouraging & Positive, Direct & Informative

Brand Values

• •Sustainability
• •Health & Wellbeing
• •Simplicity & Convenience
• •Effectiveness

Best Practices

• •Highlight the environmental benefits (plastic-free, biodegradable) prominently.
• •Emphasize the convenience and ease of use of the strips.
• •Clearly state the natural, plant-based ingredients and health benefits.
• •Incorporate the '#DoDifferent' message to encourage consumer action.
• •Address any concerns about cleaning effectiveness directly with evidence or guarantees.

Social Perception

A trustworthy brand offering effective, convenient, and sustainable cleaning solutions that empower consumers to make a positive environmental impact.

Copy Examples

• •"Join the #DoDifferent movement! Switch to VOYA Living Laundry Strips and say goodbye to plastic waste."
• •"VOYA Dishwashing Strips: Powerful cleaning, naturally. Plant-based ingredients, zero plastic, sparkling clean dishes."
• •"Travel light, clean green! VOYA Laundry Strips are pre-measured, space-saving, and eco-friendly."
• •"Safe for your family, safe for the planet. VOYA's non-toxic formula ensures peace of mind for baby bottles and beyond."
• •"Experience the VOYA difference: Effective cleaning power without the plastic. 30-day satisfaction guaranteed!"