Brand Tone

Aspirational & Stylish, Practical & Solution-Oriented, Conscious & Responsible, Approachable & Engaging

Brand Values

• •Durability & Quality
• •Sustainability & Eco-consciousness
• •Design & Aesthetics
• •Ease & Convenience
• •Affordability
• •Customer-centricity

Best Practices

• •Always Blend Style with Substance: Ensure that while highlighting the aesthetic appeal ("stylish," "beautiful design"), you also consistently emphasize the practical benefits ("durable," "lightweight," "TSA lock," "eco-friendly").
• •Emphasize the "Why": Connect product features to the traveler's experience. Instead of just saying "360° wheels," say "Effortless maneuverability through bustling airports with our smooth 360° wheels." Focus on making travel "carefree" and "effortless."
• •Integrate Sustainability Naturally: Weave in the eco-conscious aspects (recycled materials, tree planting) as a core part of the brand's identity, not just an afterthought. This reinforces value and appeals to conscious consumers.
• •Adapt to the Platform, Maintain Core Message: While TikTok copy can be more playful and use trending phrases, and website copy more detailed, the core messages of style, durability, convenience, and eco-consciousness should remain consistent.
• •Use Aspirational Yet Relatable Language: Inspire travelers with the possibilities their luggage enables ("ultimate travel experience," "carefree travel") but keep the language accessible and focused on genuine travel needs and desires. Back up claims with customer experiences where possible (e.g., "Customers love the practical layout and beautiful design").

Social Perception

Generally Positive for Design and Features, Emerging Concerns about Durability for Some, Seen as Trendy and Modern, Eco-conscious Appeal

Copy Examples

• •Headline: Travel Smarter, Look Sharper. Your Journey Deserves Voyagoux. Body: Tired of compromising style for practicality? The Voyagoux collection blends sleek, modern design with innovative features and eco-conscious materials. Explore with confidence and turn heads wherever you roam. #Voyagoux #StylishTravel #SustainableJourney
• •Headline: Effortless Adventures Await. Pack Peace of Mind. Body: From whisper-quiet 360° wheels to secure TSA locks and lightweight yet durable construction, every Voyagoux suitcase is engineered for your comfort and convenience. Focus on the memories, not the luggage. #TravelEasy #VoyagouxAdventures #QualityLuggage
• •Headline: Explore Consciously. Travel Beautifully. Body: At Voyagoux, we believe in treading lightly. Our suitcases are crafted from recycled materials, and we plant a tree for premium member purchases. Make a statement for the planet and your style. #EcoTravel #SustainableStyle #VoyagouxCares
• •Headline: TikTok Made You Buy It? Here’s Why It’s Worth It. Body: Seen us on your For You Page? Voyagoux is more than just a trend. It’s premium, durable luggage designed for the modern explorer. Smart features, stunning looks, and a commitment to a better journey. ✨ #Voyagoux #TravelTok #LuggageGoals
• •Headline: Your Next Getaway Just Got an Upgrade. Body: Don't let clunky, outdated luggage dim your travel shine. Voyagoux offers the perfect blend of robust protection, intelligent organization, and undeniable style. Travel in comfort, arrive in style. Discover your perfect travel companion today. #UpgradeYourTravel #VoyagouxEssentials #LuxuryLuggage