Brand Tone

sophisticated, aspirational, and understated. It is confident and direct, avoiding overly casual or loud language. The communication is polished and minimalist, letting the quality of the products and the curated aesthetic speak for themselves. It's the voice of a trusted fashion curator who is in-the-know but approachable.

Brand Values

• •Quality & Craftsmanship
• •Curated Selection
• •Modern Elegance
• •Scandinavian Sensibility

Best Practices

• •Always prioritize high-quality, professional imagery. The copy should complement the visuals, not overpower them. Let the pictures tell most of the story.
• •Avoid slang, excessive punctuation (like multiple exclamation points), and overly enthusiastic marketing jargon. Opt for words like "discover," "explore," "curated," and "essential."
• •Focus copy on the designer, the material, the craftsmanship, or the timeless nature of the piece rather than on discounts or trends.
• •Whether writing for the website, an Instagram caption, or a newsletter, the voice should remain sophisticated and understated. Create a simple style guide to ensure all communications are aligned.
• •When responding to comments or inquiries, be helpful and direct, but maintain the polished brand persona. Avoid overly familiar or casual replies.

Social Perception

Due to the limited public feedback, social perception is primarily inferred from the brand's self-presentation and the context of the brands it carries. Voyage is likely perceived as a premium, exclusive boutique for fashion-conscious individuals in the Oslo area. It is a destination for those seeking unique, high-quality pieces and who trust the store's distinct fashion point of view. The aspirational nature of the Instagram feed positions it as a style authority for its followers.

Copy Examples

• •Simplicity in structure, luxury in detail. The Elleme 'Vague' bag has arrived, crafted for the modern silhouette. Discover yours in-store and online.
• •The Autumn Palette. Rich textures and clean lines to redefine your seasonal wardrobe. Explore the new collection, exclusively curated by Voyage.
• •The foundation of style, perfected. AGOLDE's latest denim offers an unparalleled fit for everyday elegance. Find your form at Voyage.
• •Your weekend style awaits. Visit us on Skøyen to experience the latest from Iben, Dagmar, and more. Open until 18:00 today.
• •A considered selection. Key pieces from our past collections are now available at a reduced price. A rare opportunity to acquire timeless design.