Brand Tone

Artisanal, Reverent, and Innovative

Brand Values

• •Longevity and Durability
• •Uncompromising Craftsmanship
• •Preservation of Japanese Heritage
• •Sustainability and Gratitude
• •Innovation within Tradition

Best Practices

• •Lead with the "Why": Always start from the core values. Whether describing a product or announcing news, frame it within the concepts of longevity, heritage, or soulfulness. For example, instead of "New Color Available," try "A New Hue for Your Lifelong Companion."
• •Use Reverent and Deliberate Language: Employ words that convey care, precision, and artistry. Terms like "meticulously," "hand-sewn," "artisan," "legacy," and "soul" reinforce the brand's identity. Avoid slang, excessive hype, or overly casual language.
• •Balance Tradition and Innovation: When writing copy, always connect the brand's innovative features (like the patented clasp) back to the history of the object. This juxtaposition is VOUIVRE's unique selling proposition.
• •Emphasize the Singular Artisan: Remind the audience that the products are not mass-produced. Mentioning the founder, Ryusei Inomata, or the "single artisan" approach adds significant value and justifies the premium nature of the brand.
• •Tell Stories, Don't Just List Features: Instead of just stating "holds many cards," describe the experience: "Designed for modern life, it comfortably holds all your essentials, making it the only wallet you'll need." Connect every feature to a benefit that enhances the user's life and aligns with the value of long-term companionship.

Social Perception

The public perception of VOUIVRE is highly positive, focusing on quality and uniqueness. Customers and reviewers express that while the products are an investment, the quality, handmade nature, and patented design justify the price, even suggesting it exceeds the quality of some high-fashion brands. There is an appreciation for the wait time required for a handmade product, as it builds anticipation and a sense of value. The design is consistently described as "beautiful" and "cute," with functional benefits like the wide opening and ample card storage being key selling points. The brand is seen as a hidden gem, offering unique, artisanal quality.

Copy Examples

• •Introducing the Pomme de Popotin in Mauve. Born from a desire to blend a 200-year-old tradition with modern life. Each purse is hand-sewn by a single artisan, a testament to our belief in pieces that last a lifetime. Discover a new beginning for a timeless classic. #Vouivre #HandmadeLeather #JapaneseCraftsmanship
• •Our patented clasp design reinvents the classic purse. With a seamless interior, your essentials are always visible and within reach. The structure is meticulously crafted to maintain its beautiful silhouette through years of use. This isn't just a purse; it's a companion designed to journey with you.
• •We believe an object made with soul can bring joy. Our mission is to honor the legacy of Japanese craftsmanship by creating one-of-a-kind pieces. In an era of the temporary, we offer the permanent—a tangible piece of heritage, made for today.
• •A vow of no waste. We source our leather as a byproduct of the food industry, ensuring that every part of the precious material is given a new, beautiful purpose. Carry a story of gratitude and sustainable artistry. #SustainableLeather #Artisanal #VouivreJP
• •The wait is over. A limited number of our hand-sewn Pomme de Popotin purses are now available on our online store. Thank you for your patience and for valuing the time it takes to create something truly unique. [link to store]