Brand Tone

Passionate & Artisanal, Elegant & Aesthetic, Warm & Inviting, Conscious & Caring, Informative & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Natural & Purity
• •Sustainability & Eco-Friendliness
• •Customer Experience & Well-being
• •Beauty & Aesthetics
• •Transparency & Ethics
• •Community & Compassion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Votive's tone (Passionate, Elegant, Warm, Conscious, Informative) and values. Provide do's and don'ts for language, specific word choices to favor or avoid, and examples of on-brand copy.
• •Focus on Storytelling: Share the "why" behind Votive – the passion for candle making, the commitment to natural ingredients, the desire to create special moments. This humanizes the brand and reinforces its artisanal nature.
• •Highlight Sensory Details & Benefits: Use descriptive language that appeals to the senses (scent, sight, warmth) and clearly communicates the benefits (relaxation, ambiance, eco-conscious choice). Emphasize the *experience* of the candles, not just the product.
• •Maintain Authenticity and Transparency: Be genuine in communications. If talking about sustainability or natural ingredients, provide specifics. Honesty builds trust and aligns with the "Conscious & Caring" aspect of the tone.
• •Ensure Consistency Across All Channels: The tone used on the website should match the tone on Instagram, Facebook, Pinterest, product packaging, and any customer service interactions. Regular audits of content can help ensure this consistency. This includes visual consistency which complements the textual tone.

Social Perception

High-Quality Products, Artisanal and Made with Passion, Aesthetic Appeal, Trustworthy (amongst their customers), Emerging Brand (especially in new markets like the US), Associated with Romania

Copy Examples

• •Headline: Illuminate Your Moments. Handcrafted Soy Candles by Votive. Body: Experience the art of pure relaxation. Each Votive candle is lovingly hand-poured in our workshop, blending natural soy wax with the finest essential oils. Create your sanctuary.
• •Headline: Beauty, Crafted Sustainably. Body: At Votive, we believe luxury shouldn't cost the Earth. Our sculptural and scented candles are made with 100% natural, non-GMO soy wax and cruelty-free ingredients, because caring for the planet is as important as caring for your home.
• •Headline: More Than a Candle, It's an Experience. Body: From the moment you unbox your Votive candle, you'll feel the passion. The captivating aroma, the gentle flicker, the warmth that fills your space – it’s an invitation to pause, breathe, and cherish. Discover the Votive difference.
• •Headline: The Scent of Serenity. The Art of Home. Body: Elevate your everyday with Votive’s exquisite collection. Whether it’s the calming notes of lavender or the uplifting zest of citrus, our therapeutic-grade essential oil candles are designed to transform your mood and your space.
• •Headline: Handpoured with Love, Designed for You. Body: Votive candles are a testament to craftsmanship and care. We meticulously select every natural ingredient and hand-finish each piece, ensuring a clean burn and an enchanting fragrance that makes your house feel more like home.