Brand Tone

earnest, compassionate, and stylishly minimalist

Brand Values

• •Cruelty-Free & Vegan
• •Sustainability & Environmental Responsibility
• •Ethical Production
• •Timeless Style & Quality
• •Giving Back
• •Transparency
• •Making a Difference/Positive Impact

Best Practices

• •Lead with Values: Always intertwine Votch's core values (cruelty-free, vegan, sustainable, ethical) into the narrative. Don't just state them; show how they manifest in the products and the brand's actions.
• •Embrace Empathetic Language: Use words that convey compassion, kindness, and care (e.g., "kindly made," "thoughtfully designed," "gentle on the planet"). Reflect the founder's personal journey and the "why" behind the brand.
• •Maintain a Clean, Elegant Simplicity: Mirror the minimalist design of the watches in the language. Avoid overly complex jargon or overly effusive claims. Keep sentences clear, concise, and impactful.
• •Be Informative and Transparent: Confidently share details about the innovative materials used, the ethical production processes, and the impact of the "Giving Back" program. Educate the consumer about the benefits of choosing Votch.
• •Inspire and Empower: Frame purchasing a Votch product not just as an acquisition but as a positive choice and a statement. Use an uplifting and hopeful tone that encourages consumers to be part of a movement towards more conscious consumerism.

Social Perception

Highly Positive among Ethical Consumers, Stylish and High Quality, Trustworthy and Authentic, Innovative, Aspirational yet Accessible, Good Customer Experience

Copy Examples

• •Headline: Timeless Style. Kindly Made. Body: Discover Votch. Beautifully crafted vegan watches and accessories designed for those who believe compassion is always in fashion. Wear your values, elegantly. Call to Action: Explore the Collection
• •Social Media Post: Making a statement is about more than just style. It's about choices. Our latest collection features innovative bio-based bamboo leather – kind to the planet, beautiful on your wrist. #Votch #VeganWatch #EthicalFashion #SustainableStyle #CrueltyFree *(Image: A close-up of a Votch watch with a bamboo leather strap, perhaps on a wrist or styled with natural elements.)*
• •Product Description Snippet (for a Piñatex strap watch): Experience the unique texture and lasting quality of Piñatex, a revolutionary material crafted from pineapple leaf fibres. This watch isn't just a timepiece; it's a testament to innovation and a kinder way of creating. Strong, sustainable, and undeniably stylish.
• •Email Subject: Wear the Change You Want to See Email Body Snippet: At Votch, we started with a simple idea: that you shouldn't have to choose between your ethics and your style. Every Votch piece is thoughtfully designed and cruelty-free, so you can look good and feel even better about what you wear. Plus, every purchase helps support animals in need. Call to Action: Shop Our New Arrivals
• •About Us Page Snippet: Our journey began with a personal vow: to never wear the skin of another being. That conviction is woven into every Votch creation. We meticulously source the kindest, most sustainable materials because we believe true style shines from within and is reflected in the choices we make for ourselves, for animals, and for our planet. Join us in choosing compassion.