Brand Tone

Ethical & Compassionate, Stylish & Minimalist, Passionate & Sincere, Informative & Transparent, Positive & Uplifting

Brand Values

• •Cruelty-Free
• •Sustainability
• •Ethical Production
• •Style & Quality
• •Giving Back
• •Transparency

Best Practices

• •Always Lead with Values: Ensure that the core principles of cruelty-free, vegan, and sustainable are woven into the narrative, not just tacked on as features.
• •Maintain a Positive and Hopeful Voice: While addressing serious ethical concerns, frame the message around positive solutions and the beauty of conscious choices.
• •Use Clear, Elegant Language: Reflect the minimalist and stylish design of the products in the copy. Avoid overly complex jargon; focus on sincerity and clarity.
• •Emphasize "Feel-Good" Factor: Connect the purchase with the positive emotional benefits of aligning with one's values – looking good *and* feeling good about the choice.
• •Be Authentic and Transparent: Share the story, the materials, and the mission openly. This builds trust and reinforces the sincerity of the brand's commitment.

Social Perception

Votch is widely perceived as a leading and reputable brand in the vegan and cruelty-free accessories market. Customers appreciate the combination of ethical values with stylish and high-quality products. The brand is seen as genuine and committed to its principles, largely due to the founder's story and consistent messaging. There's a strong positive sentiment regarding their commitment to animal welfare and sustainability. They are recognized for offering well-designed, minimalist watches suitable for everyday elegance.

Copy Examples

• •Headline: Time for Kindness. Style That Speaks Your Values. Body: Discover Votch. Beautifully crafted vegan watches and accessories designed for those who believe compassion and style go hand-in-hand. Wear the change you want to see.
• •Social Media Post: Less harm, more charm. ✨ Our minimalist timepieces are made with innovative vegan leathers and a whole lot of love for the planet and its inhabitants. What does your Votch say about you? #Votch #VeganWatch #CrueltyFreeFashion #SustainableStyle
• •Product Description Snippet (for a Piñatex strap watch): Elegance, redefined. This classic watch features our innovative Piñatex strap, crafted from pineapple leaf fibres. Sustainable, durable, and entirely cruelty-free – because true style doesn't cost the Earth.
• •Email Subject Line: Feel Good Fashion: Your New Votch Awaits (Plus, We Give Back!) Email Body Snippet: At Votch, we're passionate about creating accessories you can be proud to wear. Every watch is 100% vegan and made with sustainable materials. Plus, 10% of our profits support vital charity work. Find a Votch that reflects your values today.
• •About Us Blurb: Born from a desire for a kinder world, Votch offers timeless style with a clear conscience. We believe that fashion should be a force for good, proving that you don’t need to compromise on ethics or aesthetics. Join us in making a statement: cruelty-free is the new luxury.