Brand Tone

Professional, expert, innovative, and forward-thinking, emphasizing solution-oriented efficiency and performance.

Brand Values

• •Sustainability
• •Performance & Quality
• •Innovation
• •Efficiency
• •Integrity and Heritage

Best Practices

• •Lead with "Professional" and "Sustainable": Every piece of copy should balance these two core tenets. Frame sustainability not as a compromise, but as a feature of a modern, professional-grade product.
• •Focus on B2B Outcomes: Use action-oriented language that speaks directly to business needs. Highlight benefits like "increased productivity," "extended machine lifespan," "reduced downtime," and "optimized maintenance."
• •Leverage a Tone of Expertise: Consistently reference the company's 40+ years of experience, in-house labs, and ongoing research. This builds trust and positions the brand as an authority.
• •Promote the "Why" Behind the "Green": Don't just say products are eco-friendly. Explain how: through concentrated formulas, reduced plastic, lower emissions, and safe ingredients. This makes the value tangible.
• •Integrate the App as a Key Differentiator: Regularly feature the product finder app as an innovative, efficient tool that provides customized solutions. This reinforces the brand's commitment to both technology and customer-centricity.

Social Perception

Highly positive and credible, viewed as a reliable and effective partner providing solutions to industrial problems. Perceived as an environmentally conscious choice in the sector, with products praised for tangible results and effectiveness by customer testimonials.

Copy Examples

• •Maximize Uptime. Minimize Your Footprint. In your industry, efficiency is everything. But it shouldn't come at the cost of the environment. Vossen Greener Chemicals delivers professional-grade lubricants and cleaners that extend the life of your machinery while meeting your sustainability targets. Our innovative, concentrated formulas are the result of 40 years of expertise, designed for peak performance. Choose the smarter, greener solution.
• •Stop Searching. Start Solving. Tired of endless searches for the right cleaning agent? Our intuitive Product Finder app delivers a customized, high-performance solution for your specific needs in seconds. From stubborn grease to mineral buildup, get the right formula for the job, every time. Boost your productivity and let our innovation work for you.
• •The Future of Clean is Concentrated. Why ship water? Our highly concentrated formulas reduce plastic waste and lower transportation emissions, delivering powerful results with a smaller environmental impact. Join Vossen Greener Chemicals in making sustainability a core part of your operational efficiency. Clean with peace of mind and purpose.
• •Performance That Protects. For over 40 years, we've proven that you don't have to choose between power and responsibility. Our B2B cleaning and lubrication solutions are rigorously tested to meet the highest standards of efficacy, ensuring your equipment runs smoothly while our eco-friendly formulas protect our planet. That's the Vossen guarantee.
• •From Our Lab to Your Factory Floor. We’re not just distributors; we’re innovators. Every Vossen Greener Chemicals product is developed and produced in our own ISO-certified laboratories. This integrated approach means you get unparalleled quality, safety, and sustainable performance, direct from the experts.