Brand Tone

Fun, Relaxed, and Family-Friendly

Brand Values

• •Fun and Enjoyment
• •Quality and Durability
• •Comfort and Relaxation
• •Convenience
• •Community

Best Practices

• •Keep it Fun and Aspirational
• •Emphasize Hassle-Free Quality
• •Use 'You' Language
• •Encourage and Showcase User Content
• •Be Clear and Transparent

Social Perception

VOS Floats is perceived as a provider of premium recreational pool accessories, valued for vibrant designs and durable materials. However, perception is influenced by product performance issues (e.g., splitting seams) and confusion regarding product quantity, necessitating clearer online listings.

Copy Examples

• •Weekend forecast: 100% chance of floating. Grab your VOS saddle and find your spot in the sun. Tag your float buddy! #VOSFloats #PoolLife #JustDoYou #SummerVibes
• •Don't Just Float. Live the Float Life. From lazy lake days to lively pool parties, our durable, comfy, and no-inflation-needed floats are here for all of it. Made for memories that last season after season. Shop the VOS collection now.
• •Meet your new favorite pool accessory. The VOS Seawave Lounger isn't just a float; it's your personal island. Crafted from UV and chlorine-resistant foam, it’s built to deliver endless summer relaxation without ever needing a pump. Just grab it, get in the water, and let the good times float on.
• •Your Summer Upgrade Has Arrived.
• •VOS Floats: Built for Sun. Made for Fun. Engineered for a Summer Well Spent.