Brand Tone

Authoritative and Informative, Confident and Premium, Customer-Focused and Reassuring, Direct and Benefit-Oriented

Brand Values

• •Innovation and Technology
• •Quality and Durability
• •Performance and Effectiveness
• •Customer Satisfaction
• •Efficiency
• •Heritage and Trust

Best Practices

• •Educate, Don't Just Sell: Always explain the "why" behind Vornado's technology. Focus on the science of air circulation (Vortex Action) and how it benefits the user differently from standard fans. This reinforces the authoritative and informative tone.
• •Emphasize Quality and Heritage: Consistently weave in messages about Vornado's long history, American engineering (where applicable), and robust warranties to underscore the premium quality and build trust.
• •Be Confident but Not Arrogant: Use strong, confident language when describing product benefits and technological superiority, but always tie it back to solving customer problems (e.g., "Experience Perfect Comfort").
• •Focus on Tangible Benefits: Translate technical features into real-world advantages for the Singaporean context – e.g., combating humidity, improving air-conditioner efficiency, creating a more comfortable living space despite the tropical heat. Highlight energy savings.
• •Maintain Professional and Helpful Engagement: In all customer interactions (social media comments, DMs, customer service), respond promptly, professionally, and helpfully, reinforcing the brand's commitment to customer satisfaction.

Social Perception

Premium and High-Quality, Effective Air Circulation, Durable and Reliable, Good for Singapore's Climate, Mixed Views on Noise

Copy Examples

• •Headline: Beyond a Breeze. Experience True Whole-Room Comfort. Body: Tired of fans that just push air around? Vornado's signature Vortex Action envelops your entire room in a current of cool, refreshing air. No more hot spots, just consistent comfort. Discover the Vornado difference. #VornadoSG #WholeRoomCirculation #AirComfortRedefined
• •Headline: Engineered for Performance. Trusted for Generations. Body: With a legacy rooted in aviation and 75+ years of innovation, Vornado delivers unparalleled air circulation. Invest in quality that lasts, backed by our industry-leading 5-year warranty. Breathe easier, live cooler. #VornadoQuality #TrustedBrand #SingaporeHomes
• •Headline: Smart Cooling, Real Savings. Body: Feel the power, not the pinch. Vornado Energy Smart circulators deliver powerful airflow while using up to 80% less energy. Stay cool all year round without the worry of high electricity bills. Make the smart choice for your comfort and your wallet. #VornadoEnergySmart #SaveEnergy #CoolEfficiently
• •Headline: The Secret to a Better Sleep? Better Airflow. Body: Create the perfect sleep sanctuary with Vornado. Our circulators provide quiet, consistent air movement, helping to maintain an even room temperature throughout the night. Wake up refreshed. #VornadoSleep #QuietComfort #BedroomEssentials
• •Headline: Don't Just Fan the Heat. Eliminate It. Body: Vornado doesn't just offer temporary relief; it transforms your space. Our unique technology circulates all the air in the room, effectively eliminating hot and cold spots for a truly comfortable environment. Feel the Vornado effect. #VortexAction #SuperiorCooling #VornadoDifference