Brand Tone

Informative & Knowledgeable, Confident & Authoritative, Premium & Quality-Oriented, Helpful & Customer-Focused, Modern & Sleek

Brand Values

• •Innovation & Technology
• •Quality & Durability
• •Performance & Efficacy
• •Customer Comfort & Well-being
• •Heritage & Trust
• •Energy Efficiency

Best Practices

• •Educate, Don't Just Sell: Focus on explaining the "why" behind Vornado's technology (Vortex Action) and the tangible benefits (even air distribution, energy savings when paired with AC). Use clear, concise language that highlights product intelligence.
• •Emphasize Quality and Longevity: Consistently mention the heritage, engineering, and durability of Vornado products. Use phrases like "investment in comfort," "built to last," and highlight warranty periods to reinforce premium value.
• •Maintain a Visually Premium Aesthetic: Ensure all marketing materials, social media posts, and website imagery are high-quality, modern, and reflect the sleek design of the products. Show products in well-designed home environments.
• •Be Confidently Helpful: When interacting with customers (especially on social media), respond with authority and knowledge, but always in a helpful and approachable manner. Provide solutions and clear information promptly.
• •Use Testimonials and Real-Life Scenarios: Share customer reviews and stories that highlight the positive impact of Vornado products in real Filipino homes – how they help combat humidity, improve AC efficiency, or create a more comfortable living space. This adds credibility and relatability to the premium claims.

Social Perception

Premium Product, Effective Air Circulator, Good for AC Complementation, Durable and Well-Made, Aspirational Home Appliance, Mixed on Value for Money in a Hot Climate

Copy Examples

• •Headline: Experience True Whole-Room Comfort. Not Just a Fan, It's a Vornado. Body: Tired of hot spots and stuffy rooms? Vornado's signature Vortex Action envelops your entire room in a consistent, comfortable breeze. Invest in lasting quality and discover the Vornado difference. #VornadoPH #WholeRoomCirculation #AirComfortRedefined
• •Headline: Unlock Energy Savings with Smarter Airflow. Body: Pair your AC with a Vornado Air Circulator and feel cooler, faster. Our technology helps distribute conditioned air evenly, allowing you to raise your thermostat and lower your energy bills. Smart comfort is now within reach. #VornadoPhilippines #EnergyEfficient #CoolingSolutions
• •Headline: Built to Perform. Designed to Last. That’s the Vornado Promise. Body: For over 75 years, Vornado has engineered air comfort solutions trusted for generations. Experience superior craftsmanship, innovative technology, and dedicated support with Vornado Philippines. Elevate your home environment today. #TrustedQuality #VornadoLegacy #HomeComfort
• •Headline: Breathe Easy, Live Comfortably. Pure Air, Powered by Vornado. Body (for Air Purifiers): More than just circulation, Vornado Air Purifiers capture dust, allergens, and odors, delivering cleaner, fresher air to every corner of your room. Invest in your family's well-being with our advanced filtration systems. #VornadoAirPurifier #HealthyHome #CleanAirPH
• •Headline: Quietly Powerful. Undeniably Vornado. Body: Enjoy a powerful, circulating breeze without the distracting noise. Vornado air circulators are engineered for whisper-quiet operation, perfect for bedrooms, nurseries, or any space where peace and comfort are paramount. #QuietComfort #VornadoTech #SuperiorAirflow