Brand Tone

Informative & Educational, Confident & Assured, Benefit-Oriented & Comfort-Focused, Modern & Slightly Premium

Brand Values

• •Innovation & Technology
• •Performance & Effectiveness
• •Quality & Durability
• •Energy Efficiency
• •Customer Satisfaction & Trust
• •Comfort

Best Practices

• •Focus on "Whole-Room Circulation": Consistently emphasize the unique Vortex Action technology and how it differs from traditional fans by circulating *all* the air in the room, not just blowing it.
• •Highlight Quality and Durability: Reinforce the premium build and the peace of mind offered by the 5-year warranty. Use terms like "built to last," "premium," and "investment in comfort."
• •Emphasize Year-Round Use & Energy Efficiency: Communicate how Vornado products are not just for one season but can enhance comfort and potentially save energy throughout the year by working with existing heating/cooling systems.
• •Maintain an Informative yet Confident Tone: Educate customers about the benefits and technology, but do so with an assured voice that reflects the product's proven performance and premium standing.
• •Speak to Comfort and Well-being: Connect the product features to the ultimate benefit for the customer – a more comfortable, pleasant, and healthier home environment. Use words like "comfort," "refreshing," "soothing," and "peaceful."

Social Perception

Effective but Pricey, High-Quality & Durable, Quiet (on low settings), More than just a fan, Good for specific needs, Stylish

Copy Examples

• •Headline: Stop just blowing air. Start circulating comfort. Body: Tired of fans that only cool one spot? Vornado's Vortex Action envelops your entire room in a consistent, refreshing breeze. Experience the difference true whole-room circulation makes.
• •Headline: The quiet hum of year-round comfort. Body: From summer's heat to winter's chill, Vornado air circulators and heaters work silently and efficiently to keep your space perfectly comfortable. Powerful performance, whisper-quiet operation.
• •Headline: Invest in Comfort That Lasts. Body: Why replace your fan every year? Vornado is built for superior performance and durability, backed by a 5-year warranty. Feel the power of intelligent air, season after season.
• •Headline: Smart Airflow, Smarter Energy Use. Body: Maximize your home's heating and cooling. Vornado air circulators help distribute air more efficiently, allowing you to optimize your thermostat settings and potentially lower energy bills. Comfort that makes sense.
• •Headline: Feel the Vornado Difference. Every Corner, Every Season. Body: Don't just live in your room, transform it. Our signature Vortex Action technology ensures no hot or cold spots, just consistent, enveloping comfort. Discover the art of air circulation.