Brand Tone

Aspirational & Trendy, Value-Oriented, Customer-Focused (claimed), Direct & Promotional

Brand Values

• •Variety/Wide Selection
• •Quality & Durability (claimed)
• •Aesthetics & Functionality
• •Customer Experience
• •Competitive Pricing

Best Practices

• •Use a Welcoming and Appreciative Tone in Customer Interactions.
• •Highlight Value Transparently.
• •Clearly communicate discounts, special offers, and competitive pricing.
• •Ensure quality and durability to build long-term customer trust.
• •Leverage customer trust in copy (e.g., 'Trusted by over 7000 shoppers for quality and style').

Social Perception

Emerging e-commerce store with International Operations.

Copy Examples

• •Elegant toppe (elegant tops)
• •Stilfulde T-shirts (stylish T-shirts)
• •Mode, der er både moderne og holdbart (fashion that is both modern and durable)
• •Glamourøs kjole (Glamorous dress)
• •Læg i kurv (Add to cart)