Brand Tone

Innovative, functional, modern, and tech-focused, emphasizing convenience and advanced audio technology.

Brand Values

• •Innovation
• •Convenience
• •Technology
• •Utility
• •Modernity

Best Practices

• •Establish clear brand voice guidelines detailing tone, vocabulary, and preferred messaging styles.
• •Conduct regular content audits to ensure all copy aligns with the defined brand tone and values.
• •Train all content creators and marketers on the brand's voice and messaging strategy.
• •Prioritize user-centric language, focusing on how the product benefits the customer's lifestyle.
• •Differentiate messaging clearly from other brands, especially the similarly named vape company, to mitigate confusion and build unique brand recognition.

Social Perception

Currently, the social perception of VOOZR smart glasses is minimal and clouded by brand confusion with a similarly named vape accessory company. There's a low public trust score (40% by ScamDoc) due to its origin, and a notable absence of independent reviews or significant online discussions. The brand lacks established credibility or widespread recognition.

Copy Examples

• •Experience audio like never before. VOOZR Smart Glasses: See the Sound.
• •Stay connected and aware. Our open-ear design lets you enjoy music without losing touch with your surroundings.
• •Seamlessly integrate sound into your daily life. From your morning commute to your evening run, VOOZR adapts to you.
• •Powered by Bluetooth 5.0 and directional sound, VOOZR Smart Glasses deliver crisp, clear audio, privatizing your listening experience.
• •Transform your commute, elevate your workout, or enhance your work. VOOZR Smart Glasses bring your audio to life, hands-free.