Brand Tone

Value-driven, Economical, Direct, Informative, Friendly, Approachable, Helpful, Service-oriented, Enthusiastic, Trustworthy, Reliable

Brand Values

• •Value/Affordability
• •Customer Satisfaction
• •Convenience
• •Reliability & Trust
• •Environmental Consciousness (Practical Approach)
• •Accessibility

Best Practices

• •Always Emphasize Value: Whether it's price, bulk savings, or convenience, the "voordeel" (advantage/benefit) for the customer should be clear.
• •Be Direct and Clear: Avoid jargon. Use simple, straightforward language that gets to the point quickly, especially regarding offers and product benefits.
• •Maintain a Friendly and Approachable Voice: Use conversational language. Address the customer directly (e.g., "you," "your"). Inject warmth and helpfulness into all communications.
• •Show Enthusiasm (Appropriately): Use positive language, emojis (where appropriate for the platform, like social media), and an upbeat tone when announcing deals or new products to generate excitement.
• •Build Trust Through Transparency: Be honest about stock, delivery times, and company practices (like reusing packaging). Reinforce reliability in your messaging.

Social Perception

Highly Positive Customer Feedback, Trusted Retailer, Go-To for Deals, Efficient and Reliable, Eco-Friendly (to some extent)

Copy Examples

• •Homepage Banner: Stop overpaying for your favorite brands! Stock up and save big with VoordeligInslaan.nl – Your A-brands, our best prices, delivered fast!
• •Product Description (Value Pack): Why buy one when you can get ten? Our [Product Name] value pack means more of what you love, for less. Smart shopping starts here – less hassle, more savings!
• •Social Media Post (New Arrival): Guess what just landed in our warehouse? 😍 Your favorite [Product Name] is back in stock AND at a price that’ll make you smile! Grab yours before it’s gone – direct from us to you! #VoordeligInslaan #DealAlert #StockUp
• •About Us Snippet: We're VoordeligInslaan.nl, and we've made bargain hunting our job so you don't have to! We believe everyone deserves top brands without breaking the bank. Plus, we do our bit by reusing packaging, because saving money and saving the planet can go hand-in-hand.
• •Email Subject Line (Promotion): DEAL ALERT! 🤫 Your weekly dose of 'voordeel' is here – Don't miss out!