Brand Tone

Trustworthy & Reliable, Affordable & Value-Oriented, Health-Conscious & Supportive, Informative & Accessible, Modern & Growth-Oriented

Brand Values

• •Quality
• •Affordability/Accessibility
• •Customer Well-being
• •Transparency
• •Innovation & Sustainability
• •Community

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy to understand, avoiding overly technical jargon unless clearly explained. The focus is on 'accessible' health.
• •Emphasize Value and Affordability: Consistently weave in the message of getting high-quality supplements at fair, competitive prices, reinforcing the 'voordelige' aspect.
• •Maintain a Supportive and Positive Voice: Frame content around supporting the customer's health journey and well-being. Use encouraging and optimistic language.
• •Be Transparent and Informative: Clearly state what's in the products and why. Back up claims with information (e.g., 'pure and high-quality ingredients,' 'no unwanted additives'). This builds trust.
• •Build Community: Use inclusive language ('we,' 'our community') and encourage interaction when appropriate (e.g., on blogs or future social media), aligning with their goal of being 'more than a brand.'

Social Perception

Highly Positive, Trustworthy, Good Quality Products, Effective Customer Service/Experience

Copy Examples

• •Your Health Journey, Supported. Quality vitamins and supplements at prices you'll love. Discover Luto.
• •Fuel your day, the smart way. Our Essential Multi provides a comprehensive blend of key vitamins and minerals to support your energy, immunity, and overall well-being. High-quality ingredients, transparently sourced, accessibly priced. Because good health shouldn't be a luxury.
• •Unlock Your Best Self (Without Breaking the Bank!)
• •Invest in Your Well-being: Get 15% Off Your First Luto Supplements Order + Free Health Tips!
• •Feeling your best starts from within. ✨ At Luto Supplements, we're passionate about making high-quality nutritional support accessible to everyone. What are your health goals this week? #LutoSupplements #HealthyLiving #AffordableWellness #Vitamins