Brand Tone

Energetic & Motivating, Supportive & Community-Oriented, Knowledgeable & Trustworthy, Approachable & Friendly, Passionate & Authentic

Brand Values

• •Performance & Efficacy
• •Quality & Natural Ingredients
• •Innovation
• •Athlete-Centricity & Community
• •Palatability & Enjoyment
• •Stomach Comfort
• •Passion for the Outdoors & Active Lifestyles
• •Sustainability & Responsibility

Best Practices

• •Speak "Athlete to Athlete": Use language that resonates with the target audience. Understand their challenges (e.g., "gut bombs," "hitting the wall") and aspirations (PBs, conquering distances). Talk like a knowledgeable training partner, not just a product seller.
• •Emphasize Benefits, Not Just Features: Instead of just saying "40g carbs," explain *why* that matters: "40g of fast-acting carbs for sustained energy when you need it most, keeping you stronger for longer." Connect product attributes to tangible performance gains and positive experiences (e.g., "no mess," "easy on the stomach," "enjoyable taste").
• •Show, Don't Just Tell, Your Passion: Infuse copy with genuine enthusiasm for endurance sports and the outdoors. Reference iconic locations (Lake District, Yorkshire Dales) or common athlete experiences to build connection and authenticity.
• •Maintain an Encouraging and Inclusive Voice: While focused on performance, avoid overly aggressive or elitist language. VOOM is for everyone aiming to get more out of their day, from seasoned pros to weekend warriors. Foster a sense of community and support.
• •Be Consistent Across All Channels: Whether it's a detailed blog post, a short tweet, or an Instagram caption, the core tone (energetic, supportive, knowledgeable, approachable, passionate) should be recognizable. Ensure that product descriptions, social media interactions, and marketing materials all speak with one unified VOOM voice.

Social Perception

VOOM Nutrition is generally perceived very positively within its target audience of endurance athletes (runners, cyclists, triathletes, ultra-runners, climbers, etc.) as a trusted fuel source, problem solver, high quality & good taste, innovative & convenient, supportive of the sporting community and with a UK-Based Appeal.

Copy Examples

• •Reach your peak, then push beyond it. VOOM Pocket Rockets deliver clean energy and incredible taste, so your focus stays on the trail ahead, not your stomach. Fuelled by nature, perfected in the Lakes. #VOOMNutrition #PocketRocket #EnduranceFuel #TrailRunning #MadeInBritain
• •Tired of sticky gels and mid-ride gut bombs? VOOM's Electro Energy bars offer twice the power, with a melt-in-your-mouth texture that's actually enjoyable. Sustained energy, essential electrolytes, and zero fuss. Conquer your next sportive with VOOM. Learn more and grab a taster pack! [Link] #CyclingNutrition #StomachFriendly #PerformanceFuel #VOOM
• •WORLD CLASS SPORTS NUTRITION. MADE BY ATHLETES, FOR ATHLETES. Honed in the Lakes & Dales for superior taste and stomach comfort. Power your passion with VOOM. [Shop Now]
• •Hey [Athlete's Name], Remember that feeling when you discovered fuel that *actually* worked *and* tasted great? Get ready for it again! We've been busy in the VOOM lab, inspired by your adventures, to create [New Product/Flavour]. Expect the same stomach-friendly performance you love, with an exciting new twist. Adventure on! The VOOM Team. #FuelYourAdventure #TasteThePerformance
• •Big goals need smart fuel! 🚀 VOOM Pocket Rockets give you sustained energy without the sticky mess. Perfect for smashing PBs and enjoying every moment of your endurance journey. What are you fueling this weekend? #VOOM #SportsNutrition #UKRunChat #UKCycleChat #AthleteFuel