Tono de Marca

Direct and Fast-Paced, Transparent (Asserted), Entertaining and "Street Smart", Authoritative but Approachable, Confident and Bold

Valores de Marca

• •Entrepreneurial Spirit & Hustle
• •Market Expertise & Knowledge
• •Value & Accessibility
• •Authenticity (Product & Persona)
• •Community & Education
• •Persistence

Mejores Prácticas

• •Embrace the Hustle: Use active, energetic language. Words like "flip," "deal," "score," "hustle," "grind" can be used (authentically) to reflect the brand's core.
• •Be Direct and Confident: Avoid overly passive or hesitant language. State offers and value propositions clearly and boldly.
• •Show, Don't Just Tell (Transparency): When appropriate, hint at the "inside look" or the direct-from-the-source nature of the deals, mirroring the video content style.
• •Keep it Real and Relatable (for the target audience): While dealing in luxury, the language can still be down-to-earth and avoid overly formal or pretentious jargon, appealing to a younger, entrepreneurial demographic.
• •Focus on Value and Opportunity: Continuously highlight the benefits for the customer – whether it's a good price, a rare find, or the knowledge to succeed in the market themselves.

Percepción Social

Highly Visible & Influential (especially on TikTok), Entertaining & Educational, Polarizing: Admirers/Skeptics, Trust, Modern & Disruptive

Ejemplos de Copy

• •Stop Dreaming, Start Dealing. Vookum gets you the keys to the luxury watch game. Real watches, real prices, real profit. Let's talk.
• •The Diamond District isn't just a place, it's a mindset. We live and breathe watches, so you get the best deals, no fluff. Your next timepiece is waiting. What are you waiting for?
• •Tired of retail markups? Vookum cuts through the noise. We source the grails, you get the value. Authenticity guaranteed, hustle non-negotiable.
• •This isn't just a watch. It's an asset. It's a statement. Vookum Verified: Learn the market, find your piece, make your move. Join the inside track.
• •Seen it on TikTok? Now own it. From 47th Street to your wrist, Vookum delivers the most sought-after luxury watches. No games, just great timepieces.