Brand Tone

Edgy & Rebellious, Confident & Bold, Authentic (Western Lifestyle), Humorous (Dark/Sarcastic), Informal & Direct

Brand Values

• •Individuality & Self-Expression
• •Grit & Resilience
• •Authenticity (with a Twist)
• •Boldness & Fearlessness

Best Practices

• •Develop a "Voice Bible": Create a document that outlines the brand's personality traits (edgy, rebellious, confident, authentic with a twist), key phrases (like their tagline), words to use, and words to avoid. This ensures anyone writing for the brand stays consistent.
• •Embrace the Edge (Authentically): Don't shy away from provocative or bold language where appropriate (e.g., "Cowboy Sh!t"), but ensure it aligns with the overall brand and doesn't feel forced. It should resonate with the target audience’s desire for something different.
• •Incorporate Rodeo & Western Vernacular (with a Voodoo Twist): Use language familiar to the rodeo and Western lifestyle, but infuse it with the unique "Voodoo" element to maintain distinctiveness. For instance, "Ride the Voodoo wave" or "Spells & Spurs."
• •Focus on the "Why," Not Just the "What": Communicate the attitude and lifestyle Voodoo Rodeo represents, not just the product features. Customers are buying into an identity. The tagline "Life's a Rodeo, Grit your teeth & wear it!" is a good example of this.
• •Be Consistent Across All Channels: Ensure the edgy, confident, and authentic tone is maintained everywhere – website copy, product descriptions, social media posts, email marketing, and even customer service interactions. This builds a strong, recognizable brand personality.

Social Perception

Niche Appeal, Statement Pieces, Community Connection. Based on their social media engagement, the perception among their direct followers appears positive, with an appreciation for the unique designs and the brand's distinct personality.

Copy Examples

• •Headline: Not Your Grandma's Rodeo. This is Voodoo. Body: Tired of the same old pearl snaps? We get it. Voodoo Rodeo brings the grit and the attitude back to Western wear. Shop the collection that’s as bold as you are.
• •Product Description (for "Cowboy Shit T-Shirt"): Some folks just understand. This ain't just a shirt, it's a statement. Pure, unadulterated Cowboy Shit. Wear it loud, wear it proud.
• •Social Media Post: Life throws bucks. We throw on Voodoo Rodeo. Gear up for whatever the arena (or life) hurls your way. #VoodooRodeo #GritAndGrind #WesternEdge
• •Email Subject Line: Unleash Your Inner Outlaw. Email Body Snippet: Normal is boring. Embrace the Voodoo. Our latest drop is here to shake things up. Because life’s too short for quiet gear.
• •Ad Copy: Voodoo Rodeo: Where Western spirit meets a badass attitude. If you live by your own rules, you're in the right place. This is gear for the fearless.