Brand Tone

Heartfelt & Personal, Celebratory & Joyful, Creative & Inspiring, Timeless & Simple, Quality-Conscious & Trustworthy

Brand Values

• •Handmade Craftsmanship
• •Personalization & Uniqueness
• •Family & Celebration of Life's Moments
• •Quality & Durability
• •Timeless Design (for clothing)
• •Customer Focus & Joy
• •Sustainability (implied)

Best Practices

• •Emphasize "Handmade" and "Love": Consistently use words like "handcrafted," "handmade," "made with love," "heart-led" to reinforce the personal, artisanal nature of the brand.
• •Focus on Celebrations and Milestones: Frame products around the special occasions they are designed for (births, birthdays, weddings, holidays, school enrollment). Use evocative language that speaks to joy, memories, and family.
• •Highlight Personalization and Uniqueness: When applicable, stress the customizable aspects of products, positioning them as truly special and one-of-a-kind. Use phrases like "uniquely yours," "personalized for you," "a special touch."
• •Showcase Quality and Care: Mention the quality of materials (e.g., certified fabrics, quality wood) and the care taken in the creation process. This builds trust and justifies the value of handmade items. For clothing, reinforce the "timeless" and "simple" aspects.
• •Maintain a Warm, Friendly, and Slightly Whimsical Voice: Use welcoming language ("So schön, dass du da bist" - "So nice that you are here"). Incorporate storytelling where appropriate (like the Christmas elf blog post) to add a touch of magic and connect on an emotional level. Ensure the language is accessible and positive.

Social Perception

Highly Positive, Trusted, Associated with Special Occasions, Appreciation for Handmade Quality

Copy Examples

• •Instagram Post (New Baby Gift - Wooden Name Sign): Welcome a precious new arrival with a gift as unique as they are. Our handcrafted wooden name signs are made with love, ready to adorn their nursery and be treasured for years to come. Celebrate the little moments that make life big. ✨ #vonjula #handmade #newbabygift #nurserydecor #personalizedgift #madewithlove
• •Website Banner (Seasonal Decor - e.g., Easter): Hop into Spring! 🌷 Discover enchanting, handcrafted decorations to fill your home with Easter joy. From personalized touches to timeless pieces, find something special at vonjula. #vonjula #easterdecor #handmadecelebrations #springtime #familytraditions
• •Facebook Ad (Children's Timeless Clothing): Dressing little ones in comfort and style that lasts. Our timeless, simple clothing is crafted from certified, gentle fabrics – designed to be loved, played in, and then lovingly passed on. Explore the vonjula collection for everyday adventures. #vonjula #kidsfashion #timelessdesign #oekotex #gots #sustainablekids #handmadewithcare
• •Product Description (Personalized Wedding Cake Topper): The perfect finishing touch for your special day. Our bespoke wooden cake toppers are lovingly handcrafted to celebrate your unique love story. Add a personal flourish to your wedding cake and create a cherished keepsake. Crafted with care by our family for yours. #vonjula #weddingcaketopper #personalizedwedding #handmadebride #caketopper #madetocelebrate
• •Email Newsletter Snippet (General Brand Message): At vonjula, we believe in celebrating life's beautiful moments, big and small. From the joy of a new baby to the magic of a birthday, our handcrafted treasures are made with love in our little family workshop, just for you. Discover unique gifts and timeless pieces designed to bring a smile. #vonjula #familymoments #handcraftedjoy #celebratelife #thoughtfulgifting