Brand Tone

The brand's tone is approachable, youthful, and authentic, characterized by a friendly, personal, and informal style. It feels like an individual entrepreneur sharing passions, using engaging language with emojis and slang, fostering authenticity and relatability with a younger, social media-savvy audience, and highlighting a genuine, down-to-earth persona.

Brand Values

• •Cruelty-Free and Vegan
• •Small Business and Entrepreneurship
• •Quality and Affordability
• •Community and Personal Connection

Best Practices

• •Stay Authentic and Personal: Continue to share behind-the-scenes content and personal stories. This humanizes the brand and strengthens the connection with the audience.
• •Engage Directly with Your Community: Respond to comments and messages using the same friendly, informal tone. Acknowledge customer feedback and make them feel seen and valued.
• •Emphasize Your Values: Consistently mention that your products are "vegan," "cruelty-free," and from a "Latina-owned small business" in your product descriptions and social media posts.
• •Maintain a Consistent Visual Identity: Use a cohesive color palette and aesthetic across all platforms to complement the youthful and trendy tone of the brand.
• •Keep it Simple and Clear: While the tone is informal, ensure that product information is clear, concise, and easy to understand. Avoid overly technical jargon and focus on the benefits for the customer.

Social Perception

Vonita Cosmetics is perceived as a cherished small business offering high-quality, affordable products. It is seen as trustworthy and personable, with strong positive customer experiences. Its 'Latina-owned' identity is a key identifier and a source of pride, attracting customers who wish to support minority-owned businesses. The unique blend of cosmetics, jewelry, and eternal roses is well-received as personalized offerings.

Copy Examples

• •Your new favorite lip gloss has arrived! ✨ Get ready for a pop of color and all-day shine without the stickiness. As always, our products are 100% vegan and cruelty-free. Tap to shop and treat your lips! #vonitacosmetics #lipgloss #veganbeauty #smallbusiness
• •Packing up some goodies for another amazing customer! 💖 We see you and we appreciate you! Every order is packed with love (and a little surprise 😉). Thank you for supporting our small, Latina-owned business! #packanorderwithme #smallbusinesscheck #latinaowned #fyp
• •Tired of boring jewelry? ✨ At Vonita Cosmetics, we offer high-quality, trendy pieces that won't turn green! From sterling silver to gold-plated options, find the perfect accessory to express your style. Shop now and discover your new favorite bling. #jewelry #accessories #qualityfashion #vonitacosmetics
• •Treat Yourself! 👑 Get 15% off our entire collection of cosmetics and jewelry this week only. Because you deserve it. No code needed, just lots of love from us to you. #shopsmall #beautysale #vonitacosmetics
• •Hey, V-C fam! ✨ Just a little note to say thank you for being on this journey with us. As a young mom and college student, running this business is a dream come true, and it's all thanks to you. Check out our new arrivals, including our handmade eternal roses, perfect for any occasion. #communitylove #smallbusinessowner #thankyou