Brand Tone

Sophisticated, Evocative, and Storied.

Brand Values

• •Heritage & Legacy
• •Authenticity & Purity
• •Craftsmanship
• •Modern Elegance

Best Practices

• •Lead with the Legacy: Always anchor the brand story in its rich history. Phrases like "From our family archives," "A heritage of craftsmanship," and "Centuries in the making" reinforce the core value of legacy.
• •Use Evocative, Sensory Language: Describe scents through stories, feelings, and memories, not just ingredient lists. Use metaphors and similes ("opens like a desert wind," "a bitter sweet symphony") to create an emotional connection.
• •Emphasize Duality (Classic vs. Modern): Consistently weave in the contrast between old-world European craftsmanship (Grasse, apothecary) and modern, cosmopolitan inspiration (New York). This is the brand's unique position.
• •Maintain a Refined & Educated Voice: The tone should remain sophisticated. Avoid slang, overly casual language, or aggressive sales tactics. The copy should feel informative and passionate, like it's written by a true connoisseur.
• •Focus on "Authenticity" over "Popularity": Frame the brand as an alternative to the mass market. Use words like "authentic," "pure," "artisan," and "niche" to appeal to customers seeking quality and individuality over mainstream trends.

Social Perception

Niche, High-Quality, and Respected.

Copy Examples

• •Inspired by centuries of ancestral wisdom, Classic Myrrh is a meditation in scent. This is not merely a fragrance, but a story told in warm, liquid resins and the thin, sacred smoke of incense. Heart notes of guaiac wood and violet provide a comforting warmth, while a base of black patchouli and vetiver offers a reminiscence of the past. An introspective and luminous fragrance for the modern soul.
• •Some scents are worn. Others are lived. Our Classic Orange captures the complex beauty of a Sicilian memory The user requested a JSON output. I need to make sure the output is valid JSON and follows the schema. The schema is an object with specific keys and value types. I will map the extracted information to the corresponding keys. The values for