Brand Tone

Elegant and Sophisticated, Storytelling and Passionate, Proudly Norwegian/Scandinavian, Classic with a Vintage Flair, Quality-Conscious and Craft-Oriented

Brand Values

• •Heritage and Storytelling
• •Quality Craftsmanship
• •Elegance and Timeless Design
• •Uniqueness and Distinction
• •Passion
• •Connection

Best Practices

• •Embrace Storytelling: Always weave in the narrative, whether it's the founder's inspiration, the Norwegian landscape, or the historical/cultural significance of a collection.
• •Use Evocative, Elegant Language: Opt for words that convey sophistication, heritage, and the beauty of Norway (e.g., "breathtaking fjords," "understated sophistication," "vintage flair").
• •Highlight Norwegian Roots: Consistently reference Norwegian inspiration, design origins, and cultural connections.
• •Emphasize Quality and Craftsmanship: Detail the Swiss movements, high-grade materials, and attention to design specifics without being overly technical, maintaining an air of refined quality.
• •Maintain a Passionate and Authentic Voice: Let the genuine enthusiasm for watchmaking and Norwegian heritage shine through. Avoid overly corporate or generic marketing speak. The founder's personal connection is a strong asset.

Social Perception

Positive for Design and Story, Appreciation for Microbrand Value, Niche Appeal, Limited Mainstream Awareness, Price Considerations, Trustworthy and Engaging

Copy Examples

• •Von Doren: Where Norwegian Narratives Meet Swiss Precision. Each Von Doren timepiece is more than a watch; it's a story whispered from the fjords, an echo of Art Nouveau elegance, brought to life by the world's finest Swiss movements. Discover a legacy of passion, crafted for your wrist.
• •The Spirit of Aalesund. The Heart of Horology. Inspired by the breathtaking landscapes and architectural grace of Norway's west coast, Von Doren watches carry a touch of vintage flair and a promise of enduring quality. Wear a piece of our heritage.
• •Beyond Timekeeping: An Heirloom in the Making. Founded on a passion ignited by a great-grandfather's watch, Von Doren crafts distinctive timepieces designed to be treasured for generations. Experience elegance, rooted in history.
• •For Moments That Define You. The Von Doren Grandmaster Collection. Precision, strategy, and unwavering dedication – values shared by grandmasters of chess and master watchmakers alike. The Grandmaster collection: a tribute to a timeless pursuit of excellence.
• •Tandberg: A Legacy of Norwegian Innovation, Reimagined. Inspired by the pioneering spirit of Vebjørn Tandberg, our latest collection blends iconic design aesthetics with modern watchmaking. Own a piece of Norwegian ingenuity.