Brand Tone

Creative & Inspiring, Personal & Authentic, Friendly & Approachable, Passionate & Heartfelt, Child-focused & Playful

Brand Values

• •Creativity & Originality
• •Handmade Quality
• •Authenticity & Transparency
• •Community & Connection
• •Passion & Dedication
• •Joy & Positivity

Best Practices

• •Always Use Anne's Voice: Whether it's Anne directly writing or someone else, the copy should sound like her – personal, slightly informal, enthusiastic, and genuine. Share the "why" behind products and designs.
• •Highlight the "Handmade" & "Self-Illustrated" Aspects: Continuously reinforce the unique selling propositions of originality and craftsmanship. Use phrases like "designed by Anne," "illustrated in our studio," "crafted with care."
• •Show, Don't Just Tell, the Passion: Infuse copy with words that convey genuine enthusiasm, love for the creative process, and dedication to quality (e.g., "poured my heart into," "dreamed up," "sewn with love," "passion project").
• •Engage with the Community: Write captions that invite interaction, ask questions, and respond to comments in a friendly, approachable manner. Foster the sense of connection that's already present.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy matches the playful, creative, and often whimsical aesthetic of the product photos and videos. If the visuals are bright and cheerful, the copy should reflect that energy.

Social Perception

As a Small, Passionate Business; High-Quality, Unique Products; Inspiring & Relatable Creator; Trustworthy; Community-Oriented

Copy Examples

• •Instagram Post (New Fabric Collection): "Little hands, big adventures! ✨ Our newest collection of organic, self-illustrated fabrics has just landed – dreamed up during quiet moments and brought to life with a whole lot of love. Perfect for your next sewing project to wrap your little ones in something truly special. What will you create? #VonAnneDesigns #HandmadeWithLove #OrganicKidsFashion #CreativeJourney #UniqueFabrics"
• •Facebook Ad (Children's Clothing): "More than just clothes, they're keepsakes. 🐰 Each Von Anne piece is sewn with care from our exclusive, playful prints designed right here in our little Bonn studio. We believe in quality, comfort, and sparking a little everyday magic for your children. Discover the love in every stitch. Shop our latest collection -> [Link] #VonAnneKids #SmallBusinessGermany #HandmadeChildrensClothing #SupportSmall #DesignedByAnne"
• •TikTok Video Intro (DIY Tutorial): "Hey creatives! Anne here! 👋 Feeling that DIY itch? Let's turn this plain [item] into something magical with a few simple steps and a sprinkle of Von Anne charm! ✨ Follow along and let’s make something beautiful together! #DIYCrafts #VonAnneDIY #CreativeInspo #HandmadeHome #CraftyMama"
• •Website Banner (Homepage): "Welcome to Von Anne: Where every design tells a story. Unique, handcrafted treasures for your little ones, made with passion and a sprinkle of joy. Explore our world of exclusive fabrics and lovingly made pieces."
• •Email Newsletter Snippet (Behind the Scenes): "A little peek into the studio this week! 🌿 It’s been a whirlwind of [mention a current activity e.g., illustrating new characters, packing orders for the story sale], all fueled by coffee and your amazing support. So grateful to be sharing this creative journey with you! P.S. Did you catch our latest [new product/blog post]? Check it out here: [Link]"