Brand Tone

aspirational, elegant, and celebratory

Brand Values

• •Individuality/Uniqueness
• •Quality Craftsmanship
• •Customer Experience
• •Elegance and Modernity
• •Celebration

Best Practices

• •Emphasize Individuality: Consistently use language that speaks to the bride's unique style and personality. Phrases like "as unique as you are," "your distinct style," "uniquely yours" should be woven throughout.
• •Highlight Luxury and Quality: Use descriptive words that evoke a sense of high-end materials and craftsmanship, such as "couture," "luxurious," "exquisite," "handcrafted," "finest materials."
• •Maintain an Elegant and Celebratory Voice: Keep the language sophisticated, romantic, and focused on the joy and significance of the wedding day. Words like "cherished," "unforgettable," "radiant," "magic" can enhance this.
• •Showcase the Experience: Focus not just on the product, but on the feeling and experience of wearing a Voir Bride item – the confidence, the specialness, the memorable moments.
• •Be Aspirational yet Approachable: While showcasing luxury, ensure the tone remains welcoming and supportive, reflecting the brand's commitment to customer service and making the bride feel understood and catered to. Address concerns transparently if they arise, aligning with the stated value of exceptional customer service.

Social Perception

The social perception of Voir Bride is somewhat mixed, though generally leans positive, particularly regarding product aesthetics. Customers express delight with the beauty and quality of the robes, describing them as stunning, high quality, and feeling luxurious. However, negative experiences primarily concerning customer service, receiving incorrect products, and difficulties with returns or refunds have been noted.

Copy Examples

• •Your journey to 'I do' deserves moments as unique as you are. Discover the Voir Bride robe that tells your love story.
• •Elegance, redefined. Experience the luxurious touch and exquisite craftsmanship of a Voir Bride accessory, designed for your unforgettable day.
• •Beyond the dress, there's the moment. Feel radiant and cherished in a Voir Bride robe, your first heirloom of forever.
• •From delicate lace to flowing satin, each Voir Bride piece is a celebration of your individual style. Because every bride is unique.
• •The morning of your wedding, wrapped in luxury. Let Voir Bride be a part of your cherished memories, crafted with care, just for you.