Brand Tone

Inspiring & Aspirational, Helpful & Informative, Modern & Design-Conscious, Eco-Conscious & Responsible, Approachable & Supportive

Brand Values

• •Sustainability & Eco-Friendliness
• •Quality & Durability
• •Branding & Customization
• •Customer Success & Partnership
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Inspiring, Helpful, Modern, Eco-Conscious, Approachable), key messaging points, preferred terminology (e.g., "sustainable" vs. "eco," "custom" vs. "bespoke"), and a "do's and don'ts" list for communication.
• •Focus on "You" (The Customer): Address the customer directly and focus on their needs, aspirations, and how Volu Packaging can help them achieve their goals (e.g., "Elevate *your* brand," "Help *you* delight customers").
• •Highlight Benefits, Not Just Features: Instead of just saying "recycled materials," explain the benefit: "Show your customers you care for the planet with packaging made from recycled materials."
• •Use Storytelling: Share examples (even hypothetical if real ones are scarce initially) of how businesses have improved their brand perception or customer satisfaction through better packaging. Showcase the "unboxing happiness" concept.
• •Maintain Visual and Verbal Cohesion: Ensure the language used in copy aligns with the visual elements on the website and social media. If the visuals are clean and modern, the language should be too – clear, concise, and contemporary. Avoid overly technical jargon unless clearly explained.

Social Perception

Businesses likely perceive Volu Packaging as a relevant partner for enhancing their brand image and meeting consumer demand for sustainability. The ability to customize and the focus on e-commerce needs are attractive. End Consumers (receiving products in Volu Packaging) would likely have a positive perception if the packaging is attractive, protective, and clearly eco-friendly, as sustainability is increasingly important to them.

Copy Examples

• •Headline: Don't Just Ship. Inspire. ✨ Elevate Your Brand with Custom, Sustainable Packaging. Body: Your packaging is the first hello. Make it memorable with Volu. We craft beautiful, eco-friendly mailers and boxes that protect your products and delight your customers. Let's create an unboxing experience that speaks volumes.
• •Social Media Post: 🌱 Go Green Without Compromise. Our latest line of 100% compostable mailers is here! Strong, stylish, and kind to the planet. Show your customers you care, from product to package. #SustainablePackaging #EcoFriendlyBusiness #VoluPack
• •Product Description Snippet (for Custom Boxes): More Than a Box: It's Your Brand, Delivered. Design a custom shipping box with Volu that tells your story. Choose your size, style, and sustainable materials to create packaging that’s uniquely yours and leaves a lasting impression.
• •Email Subject Line: Ready to Wow Them? Custom Packaging Starts Here. Email Body Snippet: Hi [Business Name], at Volu Packaging, we believe your products deserve packaging that's as thoughtful and unique as they are. From vibrant custom mailers to sturdy, eco-conscious shipping boxes, we're here to help you make every delivery an experience. Explore the possibilities...
• •Website Banner: Unbox Happiness. Deliver Sustainability. Partner with Volu for packaging solutions that build your brand and protect our planet. Get a quote today and let's package your success.