Brand Tone

Direct and Feature-Oriented, Customer-Centric (Service Focus), Modern and Tech-Savvy

Brand Values

• •Accessibility & Convenience
• •Customer Satisfaction
• •Quality & Premium Products
• •Trust & Transparency
• •Innovation

Best Practices

• •Prioritize clear and direct language to highlight product features and benefits.
• •Emphasize customer-centric policies like 24/7 support and the 'Open Parcel Before you pay' option.
• •Use technical specifications (e.g., Bluetooth 5.3, ENC Noise reduction) to appeal to a tech-savvy audience.
• •Incorporate value-driven language, such as 'best deal,' 'free shipping,' and mentions of satisfied customers.
• •Maintain transparency regarding shipping, returns, and product information to foster trust.

Social Perception

Positive amongst direct customers, trust-building initiatives, strong focus on the Pakistani market.

Copy Examples

• •Experience Hifi sound with our latest earbuds featuring ENC Noise Reduction technology.
• •Enjoy free shipping across Pakistan and pay only after opening your parcel. 24/7 support available.
• •Our premium wireless earbuds deliver loud bass and crystal-clear audio for an immersive experience.
• •Join 5000+ satisfied customers! Get the best deal on our top-rated earbuds today.
• •Upgrade to Bluetooth 5.3 for seamless connectivity and superior sound quality.