Brand Tone

aspirational, educational, and caring

Brand Values

• •Natural & Clean
• •Sustainability & Eco-consciousness
• •Efficacy & Quality
• •Personalization & Uniqueness
• •Transparency

Best Practices

• •Lead with “Why”: Always start with the core values of natural ingredients, sustainability, and hair health. Explain the benefits, not just the features.
• •Use Empowering Language: Employ words like "discover," "unleash," "transform," and "revitalize" to inspire and empower your audience. Frame the narrative around the customer's journey to better hair.
• •Maintain a Warm and Accessible Voice: Write as if you are giving advice to a friend. Be helpful, supportive, and avoid overly complex or scientific language.
• •Show, Don't Just Tell: Utilize user-generated content, before-and-after photos, and video testimonials to provide social proof and visually demonstrate the effectiveness of the products.
• •Be Consistent Across All Channels: Ensure that the aspirational, educational, and caring tone is present in every touchpoint, from website copy and product descriptions to social media captions and customer service interactions.

Social Perception

The public perceives Volumely as a positive, trusting, reliable, and expert curator of high-quality, natural hair care products. Customers view purchasing from Volumely as a healthy, responsible, modern, and ethical choice.

Copy Examples

• •Tired of harsh chemicals? Your hair deserves better. Discover our selection of 100% natural and organic hair care, curated for radiant health and a happy planet. ✨ Shop your personalized routine today!
• •Meet your new hair obsession! ✨ We're thrilled to welcome [Product Name] from [Brand] to the Volumely family. Get ready for incredible volume and shine, all with the power of nature. Tap to learn more about its clean ingredients!
• •Because your hair is unique. Let us create the perfect natural hair care routine for you. Answer a few questions and unlock the secret to your best hair ever.
• •My Secret to Healthy, Voluminous Hair (The Natural Way!) In this video, I'm sharing my complete Volumely hair care routine! I'll walk you through the amazing natural products I use to get this shine and volume, and how you can get a personalized routine too. #cleanbeauty #naturalhaircare
• •We've missed you, [Customer Name]! As a thank you for being part of our clean beauty community, here's 15% off your next order. It's the perfect time to restock your favorites or discover something new and natural for your hair.