Brand Tone

Aspirational and professional; confident, knowledgeable, and success-oriented, positioning itself as a partner in career growth. Encouraging and empowering, highlighting potential and achievement, with a strong emphasis on quality and luxury.

Brand Values

• •Quality and Excellence
• •Education and Empowerment
• •Success and Ambition
• •Artistry and Precision

Best Practices

• •Lead with "Why": Always connect the product feature to the artist's ambition. Instead of saying "Our tweezers are precise," say "Achieve the precision that wins awards with our hand-tested tweezers."
• •Use Aspirational Language: Incorporate words like "elevate," "master," "achieve," "champion," "success," and "artistry" to reinforce the brand's professional and ambitious identity.
• •Maintain the Expert Tone: Write with confidence and authority. Share educational tips and in-depth product knowledge that demonstrate a deep understanding of the craft. Position the brand as a mentor.
• •Leverage the Founder's Story: Regularly and subtly weave in the founder's credentials and commitment to the industry. This authenticates the brand's claims of quality and expertise.
• •Stay Visually and Tonally Cohesive: Ensure that the professional, luxurious, and clean aesthetic of the brand's visuals is matched by copy that is equally polished, sophisticated, and free of casual slang or overly familiar language. The tone should mirror the high-end quality of the products.

Social Perception

Perceived as a premium, expert-driven brand, highly credible due to its association with an award-winning founder. Trusted for high-stakes applications and seen as a source for advanced techniques and career guidance, reinforcing a serious, high-quality operation.

Copy Examples

• •Precision. Performance. Perfection. Our new Velocity Adhesive isn't just glue—it's your new competitive edge. Engineered for the artist who demands flawless retention and seamless application. Elevate your artistry from a service to a statement. Secure your success, one lash at a time.
• •Craft the future of volume. Our Signature Volume Collection is more than just lashes; it's the key to unlocking fuller, darker, more dramatic sets than ever before. Hand-tested by champions for future champions. Are you ready to create your masterpiece?
• •Your talent took you this far. Our Competition Masterclass will take you to the winner's circle. Learn the award-winning techniques, strategies, and secrets that separate the best from the rest. This isn't just training; it's your transformation.
• •This is where dedication meets quality. A flawless mega volume set created by @[artist_handle] using our 0.03 Cashmere Noir trays and Velocity Adhesive. We don't just sell supplies. We supply ambition.
• •Built on Expertise. Driven by Your Success. Volume Lashes Co provides the world's most ambitious lash artists with the tools and training to conquer their career goals. Shop the choice of champions.