Tono de Marca

Rebellious, raw, unapologetic, direct, gritty, confident, no-frills.

Valores de Marca

• •Authenticity
• •Freedom
• •Brotherhood
• •Nostalgia
• •Grit

Mejores Prácticas

• •Embrace the Vernacular: Use language authentic to skate and metal culture. Words like "sludge," "heavy," "riffs," and "grind" are part of the brand's lexicon. Avoid overly polished or corporate marketing speak.
• •Lead with Authenticity: Always circle back to the brand's roots founded by pro skaters Don Nuge and Sammy Baca. This is the brand's most powerful asset. Use this heritage in storytelling.
• •Visuals Must Match the Vibe: All imagery should be raw, gritty, and unpolished. Think black and white photography, high-contrast action shots, and candid, behind-the-scenes content rather than sterile studio photos.
• •Reference the Inspirations: Consistently draw parallels to the brand's core influences: Black Sabbath, vintage motorcycles, and the "Live Heavy Travel Light" philosophy. This reinforces the brand's world.
• •Maintain an Outsider Stance: The brand identity is built on being an alternative to the mainstream. The copy should reflect a confident, independent, and slightly aloof attitude. It speaks to its tribe, not to everyone.

Percepción Social

Perceived as a legitimate, core skate brand, embodying heavy metal and skate culture. Currently seen as a defunct, nostalgic brand due to limited online presence and cessation of operations; remembered fondly by niche audience, but no wider recognition.

Ejemplos de Copy

• •Built for the ditch, the dive bar, and the long haul. Our classic logo tee is made from heavyweight cotton that can take a beating. This isn't just a shirt; it's a statement. Live Heavy, Travel Light.
• •Some things never fade: loud amps, open roads, and the sound of urethane on concrete. This is for the lifers. #VolumeFour #LiveHeavyTravelLight #Skateboarding
• •Inspired by old records, cheap beer, and bad decisions. Apparel for the journey. Welcome to Volume Four.
• •Gear for Going Nowhere Fast.
• •Volume Four was forged from late-night sessions and a shared love for all things loud and fast. Founded by skaters, for skaters. We make hard-wearing goods that are as honest as the concrete we ride.