Brand Tone

Authentic & Core, Community-Focused & Friendly, Rider-centric & Knowledgeable, Supportive & Local, Direct & No-Frills

Brand Values

• •Community
• •Authenticity
• •Passion
• •Expertise & Quality
• •Independence & Resilience
• •Localism

Best Practices

• •Speak Like a Rider: Use language and terminology that is natural and authentic to the BMX community. Avoid overly formal or corporate speak.
• •Prioritize Community: Frame communications around the collective "we" of the BMX scene. Highlight local riders, spots, and events. Encourage interaction and a sense of belonging.
• •Be Genuine and Passionate: Let the love for BMX shine through. Share personal experiences (where appropriate, e.g., "ridden by us") and speak from a place of genuine enthusiasm.
• •Stay True to "Rider-Owned": Continuously reinforce the value of expertise and authenticity that comes from being owned and operated by actual BMX riders. This is a key differentiator.
• •Keep it Real and Direct: Don't be afraid to be straightforward and honest. The BMX community often appreciates a no-nonsense approach, especially when it comes to product knowledge and industry insights.

Social Perception

Respected Local Hub, Knowledgeable & Trustworthy, Core & Authentic, Support-Worthy

Copy Examples

• •Instagram Post (Image: Close-up of a new BMX part): Fresh drop from [Brand Name] just landed. Built tough, ridden by us. You know the deal. Swing by the shop, grab yours, and let's talk lines. #VoltBMX #BMXParts #RiderOwned #LondonBMX
• •Facebook Update (Image: Group of riders at a local spot): Weekend sessions fuel the stoke! Big up to everyone out there shredding. Remember, Volt BMX is more than just a shop – it's your local hub. Need gear? Advice? Just wanna hang? We got you. #BMXCommunity #VoltBMXLondon #SupportYourLocalBMXShop
• •Website Homepage Snippet: Volt BMX: By Riders, For Riders. London's dedicated BMX store since '09. We stock the good stuff, offer honest advice, and live for the ride. No fluff, just pure BMX.
• •Twitter Post: Sun's out (for now!). Perfect day to hit those spots. Need a quick fix or a full build? We're here. Keepin' the London BMX scene rolling. #VoltBMX #BMXLIFE #StokeNewington
• •Promotional Email Subject: Real Deals for Real Riders - New [Product Category] In! Yo BMX crew, Got a fresh batch of [Product Category] that'll take your ride to the next level. As always, rider-tested and Volt-approved. Check 'em out online or come chop it up with us at the shop. Keep shredding, The Volt BMX Team.