Brand Tone

Passionate, Knowledgeable, Community-Focused, Friendly, Enthusiastic, Welcoming, Authentic, Independent, Organized, Curated

Brand Values

• •Love for Physical Media
• •Customer Service & Expertise
• •Community Building
• •Quality & Selection
• •Supporting Local

Best Practices

• •Speak from Passion: Let genuine enthusiasm for music and books shine through. Use evocative language that conveys a love for the products.
• •Be Knowledgeable but Accessible: Share expertise without being intimidating. Offer recommendations and insights in a friendly, approachable way, just as the staff does in-store.
• •Emphasize Community: Frame the store as a local hub. Use inclusive language ("your local record store," "our community") and highlight local connections.
• •Stay Authentic & Human: Avoid overly corporate jargon. Write as if you're talking to a fellow music or book lover. Showcasing the owners' and staff's personalities can enhance this.
• •Highlight the Tangible Experience: Contrast the unique benefits of a physical store (discovery, a welcoming atmosphere, physical products) with the impersonal nature of online algorithms, reinforcing the value of the in-person or carefully curated online experience.

Social Perception

Highly Regarded Local Gem, Trusted Source, Welcoming & Inclusive, Resilient & Forward-Thinking, A "Must-Visit" for Music Lovers

Copy Examples

• •More than just a record store. More than just a bookstore. Voltage Records & Books is where Tacoma comes to connect with the music and stories that shape us. Dive into 40,000+ records and a world of books. Your next obsession is waiting. #VoltageFinds #TacomaReads #VinylCommunity
• •Fresh crate just landed! 🔥 This week's hottest new vinyl and must-have reissues are hitting the shelves. Our musician-run team has already picked their faves – come chat with us and discover yours! Open daily 10 AM - 7 PM. #NewMusicFriday #VinylHaul #HiVoltageRecords
• •Lost in a good book lately? We've got you covered. From gripping fiction to inspiring non-fiction and captivating kids' tales, our book Nook is curated with the same passion as our record bins. Come explore a new chapter at Voltage. #BookLovers #TacomaBookstore #SupportLocal
• •Live music? Author signing? Record Store Day madness? We're more than just shelves – we're a hub for Tacoma's vibrant arts scene. Follow us for updates on upcoming events and join the Voltage family! #TacomaEvents #LocalMusic #CommunityLove
• •Can't make it to 6th Ave? Our online store brings the Hi-Voltage experience to you! Meticulously graded used vinyl and all the new releases, shipped with care from our music-loving hands to yours. Check out [Staff Member]'s top pick this week: [Album/Book Title]! #ShopOnline #VinylDelivery #StaffPick