Brand Tone

Conscious, Responsible, Functional, Practical, Quality-focused, Welcoming

Brand Values

• •Sustainability
• •Regional Production
• •Quality Materials
• •Functionality
• •Durability
• •Aesthetic Appeal

Best Practices

• •Highlight product functionality and benefits for workspace organization and productivity.
• •Emphasize high-quality materials and durability in product descriptions.
• •Use evocative language that mirrors the aesthetic appeal of product photography and website design.
• •Maintain a conscious and responsible tone by highlighting sustainability and regional production.
• •Create a welcoming feel through friendly and approachable language.

Social Perception

Positive, appreciative of quality, design, functionality, and sustainability. Perceived as responsible and customer-focused.

Copy Examples

• •Finally, no more cold forearms at the desk! Experience the comfort and warmth of our premium desk pads.
• •Our desk mats are crafted from sustainably sourced materials and produced regionally, ensuring quality and minimizing our environmental impact.
• •Transform your workspace into an organized and inspiring environment with our durable and aesthetically pleasing desk accessories.
• •Experience smooth mouse gliding and effortless cleaning with our high-quality felt desk mats, designed for optimal performance and longevity.
• •Invest in a desk setup that reflects your values: sustainability, quality, and functional design.