Brand Tone

Enthusiastic & Passionate, Youthful & Trendy, Friendly & Approachable, Motivational & Fun

Brand Values

• •Passion for Volleyball
• •Quality
• •Uniqueness & Freshness
• •Community
• •Fun & Enjoyment

Best Practices

• •Incorporate volleyball-specific terms and relatable slang (authentically) to connect with the audience (e.g., "dig," "spike," "ace," "ball is life"). Use energetic and positive action verbs.
• •Consistently highlight what makes Volleyballa different – the unique designs and modern take on volleyball apparel, moving away from "cheesy" alternatives mentioned by customers.
• •Let a genuine love for volleyball shine through in all communications. Use exclamation points where appropriate and convey excitement about products and the sport.
• •Connect products to the experience and passion of playing or being involved in volleyball (e.g., "wear your passion," "fuel their passion," "show off your new favorite volleyball products!").
• •Use calls to action that invite engagement (e.g., "What was your fave item?", "Tag us!"). Foster a sense of belonging to the "Volleyballa squad" or "modern volleyball movement."

Social Perception

Positive among target audience, Engaged youth segment, Niche appeal, Credible (started by a former player)

Copy Examples

• •Instagram Post (New T-shirt): "Spike your style! 🏐✨ Our new 'Set for Success' tee just dropped, and it's softer than a perfect dig. Ready to wear your passion? Tap to shop and join the modern volleyball movement! #Volleyballa #VolleyballLife #NewCollection #ServeStyle"
• •TikTok Video Caption (Unboxing): "POV: Your monthly dose of volleyball happiness just arrived! 😍 Can’t wait to rock this month’s #VolleyballaBox tee at practice. What was your fave item this month? 👇 #Volleyball #Unboxing #SubscriptionBox #VolleyballPlayer #BallisLife"
• •Email Subject Line (Subscription Box Promotion): "🎁 The Ultimate Volleyball Surprise is Here! (Open for Awesome)" Email Body Snippet: "Hey Volleyballa! Ready to get PUMPED? 🥳 Each Volleyballa Box is packed with high-quality, uniquely designed volleyball gear, from super-soft tees to exclusive pins and fun stickers. It’s like your birthday, every month! Subscribe today and let the good volleys roll in!"
• •Facebook Ad (Targeting Volleyball Parents): "The perfect gift for your volleyball star? 🌟 Score major points with a Volleyballa Box subscription! Unique, high-quality gear delivered monthly. Fuel their passion, one awesome box at a time. Learn more and gift the love of volley! #VolleyballGifts #VolleyballMom #VolleyballDad #ClubVolleyball"
• •Website Banner (General): "Volleyballa: Fresh Gear. Fierce Spirit. 🏐 Shop unique apparel, accessories, and the #1 Volleyball Subscription Box!"