Brand Tone

Quality-Focused & Confident, Authentic & Passionate

Brand Values

• •Quality & Craftsmanship: "Japan's proud manufacturing technology and spirit" and "Made in Japan" are core tenets.
• •Reliability & Durability: Use of American-made materials and a focus on creating "gear that is truly useful in the field."
• •Functionality & Innovation: Products are designed to reflect the voices of users, combining functionality with design.
• •Exclusivity & Specialization: "Produce specialized gear in small quantities" rather than large-scale deliveries.
• •Authenticity & Passion: Stemming from the founder's dissatisfaction with conventional equipment and desire to create trustworthy gear.

Best Practices

• •Emphasize "Made in Japan" and Craftsmanship: Consistently highlight the origin and the meticulous manufacturing process as a mark of quality and precision.
• •Maintain Authenticity with the Brand Story: Weave in elements of the founder's mission and the brand's origins in Osaka to reinforce passion and dedication to quality.
• •Showcase Durability and Reliability: Use concrete examples of American-made materials and their application to highlight the gear's ruggedness and longevity.
• •Highlight Unique Design and Functionality: Focus on how the products reflect user feedback and combine functionality with innovative design, ensuring they meet real-world needs.
• •Address the Price Point Directly: Acknowledge the premium price but justify it by emphasizing the quality, craftsmanship, small-batch production, and specialized nature of the gear.

Social Perception

High-Quality Niche Brand, Expensive/Premium, Unique & Stylish Designs, Respected by Enthusiasts, Internationally Recognized (to an extent)

Copy Examples

• •Every stitch, every material, every design reflects our commitment to superior durability and real-world functionality.
• •We create specialized equipment in small batches, ensuring meticulous attention to detail and the highest quality.
• •Experience the fusion of innovative design and rugged American-sourced materials, all finished with Japanese precision.
• •Our commitment is to provide equipment that not only meets but exceeds the expectations of those who depend on it daily.
• •VTG is recognized as an Osaka-based tactical gear brand known for Japanese manufacturing technology and spirit.