Brand Tone

Aspirational and straightforward, aiming to inspire a sense of adventure, style, and success through direct, informative language focused on product features and materials.

Brand Values

• •Craftsmanship
• •Quality & Durability
• •Sustainability
• •Timeless Style
• •Functionality

Best Practices

• •Lead with the 'Why': Start with the values of craftsmanship, durability, or timeless style before detailing the features. Connect the product to a lifestyle of adventure, professionalism, or conscious consumerism.
• •Use the "Artisan" and "Handmade" Story: Consistently reinforce the idea that the bags are not mass-produced. Use phrases like "handcrafted by skilled artisans," "each bag is unique," and "tells its own story" to maintain the brand's core identity.
• •Balance Aspiration with Information: Combine evocative language ("accompany you throughout all your exciting adventures") with clear, factual specifications (capacity, dimensions, pocket details). This dual approach appeals to both emotional desires and practical needs.
• •Emphasize Sustainable Quality: Always mention the use of "vegetable-tanned leather" and its "environmentally friendly" benefits. This is a key differentiator that should be present in most marketing materials.
• •Maintain a Consistent Structure: Continue using structured, easy-to-read formats for product descriptions. The use of clear headings like "SPACIOUS & DURABLE" and detailed bullet points for specifications makes the information accessible and reinforces a sense of transparency and quality.

Social Perception

Limited public perception due to low online visibility, but the brand presents itself as premium and artisan-focused. Emphasis on high-quality materials and craftsmanship positions it as a provider of investment pieces. Perception is primarily shaped by the brand's own curated messaging, with professional website design and detailed product information contributing to legitimacy and trustworthiness.

Copy Examples

• •Your ambition deserves a partner that lasts. The Barcelona messenger bag, handcrafted from vegetable-tanned leather, is designed for the modern professional. Carry your success.
• •Adventure is calling. Our Rome travel bag is built to answer. With a dedicated shoe compartment and 45L of space, it’s the only travel companion you’ll need. #MadeToLast #LeatherAdventure
• •More Than a Bag. It's a Story. Each of our leather bags is handcrafted and unique, developing a character that is all your own. Discover the Volksy Bags collection.
• •Style that feels good. Our commitment to environmentally friendly, vegetable-tanned leather means our bags are crafted with respect for the planet. Quality you can be proud of.
• •Built for the journey, wherever it takes you. Our Berlin backpack isn't just made; it's meticulously crafted by artisans to be a durable, long-lasting part of your daily life. Invest in timeless quality.