Brand Tone

Aspirational, elegant, empowering, authentic, intentional, sophisticated, and evocative, offering a philosophy of intentional living and personal empowerment through fashion.

Brand Values

• •Sustainability
• •Authenticity and Individuality
• •Empowerment
• •Quality and Craftsmanship

Best Practices

• •Lead with the 'Why': Always connect the product back to the brand's core values of empowerment, sustainability, and individuality. Instead of just describing an item, explain how it helps the customer to 'be her own muse.'
• •Use Evocative and Sensory Language: Employ descriptive words that evoke the elegance of Paris, the glamour of the Riviera, and the sophistication of Scandinavian design. Use terms that appeal to a sense of timelessness and quality.
• •Maintain an Empowering and Aspirational Tone: The copy should always speak to the customer's intelligence, individuality, and aspirations. Address her as a confident woman who is in control of her own style narrative.
• •Tell the Story: Whenever possible, share the story behind a piece – where it was found, its unique characteristics, or the inspiration behind it. This reinforces the values of authenticity and curation.
• •Emphasize 'Slow Fashion' and Investment: Frame purchases not as a transaction, but as an investment in a lasting wardrobe. Use phrases like 'timeless appeal,' 'meant to last,' and 'second life' to highlight the sustainable aspect of the brand.

Social Perception

Perceived as a niche, high-end curator of unique vintage fashion, recognized in sustainable luxury, with an air of authority from features like Vogue Scandinavia. Customers likely see it as a style authority with a distinct and sophisticated point of view, embodying passion, transparency, and deep involvement in its craft.

Copy Examples

• •Introducing The St. Tropez Selection. A curated edit of timeless silhouettes and sun-drenched nostalgia, for the woman charting her own course. Discover pieces with a past, ready for your future.
• •The Ambre Dress isn't just a garment; it's a story whispered in silk. Found in a small boutique in the heart of Paris, this piece has been lovingly restored to empower your next chapter. Dare to be your own muse.
• •The Alma Necklace. Handcrafted to rest near your heart, it’s a quiet statement of strength and elegance. A modern heirloom for the discerning woman.
• •VOLIÀ was born from a shared vision between two sisters: to make pre-loved fashion feel as fresh and luxurious as new. We believe in style with intention, in pieces that empower, and in a wardrobe that tells your unique story.
• •The next icon is arriving. Join the waitlist to be the first to explore our upcoming curated drop. A new chapter of timeless style awaits.