Brand Tone

Professional, trustworthy, and caring, with an expert-driven yet accessible approach, conveying authority mixed with warmth and personalization.

Brand Values

• •Expertise and Professionalism
• •Quality
• •Personalization and Care
• •Passion
• •Trust and Reliability

Best Practices

• •Lead with Expertise: Always ground your copy in the brand's professional knowledge. Use terms that reflect this expertise but explain them in a way that is understandable to the consumer.
• •Embody the Founder's Passion: Infuse the copy with the passion and personal commitment that Rosa Kwakman-Tol brings to the brand. Tell the story behind products or treatments to make the connection more personal.
• •Balance Professionalism with Warmth: While the tone should be professional, avoid sounding cold or clinical. Use welcoming and inclusive language to make customers feel cared for and understood.
• •Focus on Results and Solutions: Customers are looking for solutions to their skin concerns. Clearly communicate the benefits and results of the products and treatments, moving beyond just listing features.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the language used in social media, on the website, and in email communications is cohesive and aligns with the brand's clean, professional, and high-quality visual identity. This creates a seamless and trustworthy brand experience.

Social Perception

Volendam Cosmetics is perceived as a highly reputable and expert source for skincare and beauty. Customers trust the brand for its professional advice, quality products, and excellent service. The founder, Rosa Kwakman-Tol, is seen as a credible and passionate professional, establishing the brand as a go-to destination for serious, results-oriented skincare solutions and premium products.

Copy Examples

• •Unlock your skin's true potential. Our new Phyto-Retinol Elixir is more than a serum; it's a commitment to visible, lasting rejuvenation. Formulated with a potent blend of Bakuchiol and advanced peptides, it targets fine lines and restores elasticity at a cellular level. Trust the experts. Invest in your skin's future.
• •Meet the hands and hearts behind your favorite treatments! ❤️ Our team isn't just skilled; we're a family passionate about making you feel your absolute best. Every consultation, every treatment is filled with dedication and care. Who's your go-to expert at Volendam Cosmetics? Give them a shout-out below! #TeamVolendam #SkincareFamily #PassionForBeauty
• •Is your skin ready for the new season? Step into our salon, your oasis of tranquility, and experience our exclusive Hydra-Glow Facial. We'll wash away the dullness and infuse your skin with deep hydration and a radiant glow. Leave feeling refreshed, revitalized, and ready to shine. Book your moment of bliss today.
• •Curated for Excellence. We don't just sell products; we endorse results. Each brand at Volendam Cosmetics is handpicked by our founder, Rosa, for its proven efficacy and superior quality. From the labs of Dr. Spiller to the innovation of Reviderm, discover the finest in professional skincare.
• •A special treat for our amazing clients. Because we see you as part of the Volendam Cosmetics family, we wanted to give you exclusive early access to our new collection of niche perfumes. Thank you for trusting us with your beauty journey. We hope these unique scents bring you as much joy as you bring to us.