Brand Tone

Elegant & Sophisticated, Aspirational & Confident, Feminine & Graceful, Polished & Refined, Approachable Luxury

Brand Values

• •Timeless Elegance
• •Quality Craftsmanship
• •Confidence & Empowerment
• •Versatility
• •Femininity
• •Passion for Design

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that clearly defines the brand's tone (e.g., "Elegant, Confident, Feminine"), lists "do's and don'ts" for language, and provides examples of on-brand and off-brand sentences.
• •Use a Consistent Vocabulary: Curate a list of keywords and phrases that align with the brand's sophisticated and elegant nature (e.g., "refined," "chic," "graceful," "poised," "timeless," "crafted"). Avoid overly casual slang or jargon that doesn't fit.
• •Focus on "Show, Don't Just Tell": Instead of saying "our clothes are high quality," describe the luxurious feel of the fabric, the meticulous stitching, or the flattering drape of the garment. Let the details convey the quality and elegance.
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy perfectly complements the visual aesthetic. If the images are elegant and aspirational, the text should echo this. The language should enhance the story told by the visuals.
• •Regularly Audit Content: Periodically review all customer-facing copy (website, social media, emails, ads) to ensure it consistently reflects the defined brand tone and values. This helps catch any deviations and maintain a cohesive brand presence.

Social Perception

Positive & Admiring, Aspirational, Emerging Brand

Copy Examples

• •Introducing the Silhouette Collection: Where timeless elegance meets modern grace. Discover dresses designed to move with you, exuding confidence with every step. Drape yourself in sophistication. #TheVolee #NewCollection #ElegantDresses
• •Feel the embrace of pure silk. Our latest blouse isn’t just a garment; it’s a whisper of confidence, a touch of luxury for your everyday moments. Elevate your style, effortlessly. #VoleeStyle #LuxuryEveryday #ConfidentYou
• •Volée: Crafting the pieces that tell your story of elegance and strength. Timeless design, for the unforgettable woman.
• •From boardroom poise to evening allure, the [Product Name] skirt transitions as beautifully as you do. Discover the art of versatile sophistication with Volée. Shop the look and redefine your style.
• •(Image of a woman looking confident in a Volée outfit) What does elegance feel like to you? ✨ Swipe up to explore pieces that empower. #WearVolee #FeelConfident