Brand Tone

Professional, Authoritative, and Innovative

Brand Values

• •Quality and Durability
• •Innovation and Leadership
• •Energy Efficiency
• •Aesthetic and Functional Design
• •Customer-Centric Problem Solving

Best Practices

• •Lead with Expertise: Always start with a tone of authority. Use phrases like 'Engineered for,' 'The professional's choice,' or 'The leader in...' to reinforce market leadership.
• •Quantify Performance: Use specific numbers to build credibility. Mention '99.99% Pure Copper,' '30 Watts,' 'Saves up to 60% of electricity,' and '2-Year Warranty' to turn abstract claims into tangible benefits.
• •Emphasize Innovation: Regularly highlight what makes the products technologically superior. Use terms like 'BLDC technology,' 'Inverter,' 'revolutionary,' and 'first-of-its-kind' in product descriptions and ads.
• •Speak to the Target Audience: Tailor the message. Use technical specifications and professional endorsements when targeting architects and designers. Focus on energy savings, aesthetics, and comfort when speaking to homeowners.
• •Maintain a Premium Vocabulary: Use words that evoke quality and sophistication, such as 'sleek,' 'meticulously engineered,' 'superior,' 'unparalleled,' and 'aesthetic,' while avoiding overly casual or low-budget language. This ensures the brand's premium perception is maintained across all text.

Social Perception

VOLDAM is perceived as a premium, specialist brand in Pakistan, highly regarded by architects and designers as a high-end, reliable choice. Known as 'The Founder of False Ceiling Fans in Pakistan,' it possesses historical credibility and trustworthiness. Its higher price point places it in a mid-to-high-end market segment, and the brand is recognized as an expert in comprehensive ventilation solutions.

Copy Examples

• •Specify with confidence. VOLDAM’s new BLDC-powered false ceiling fans offer unparalleled energy efficiency and whisper-quiet operation, ensuring your design vision is matched by superior performance. Recommended by leading architects for a reason. #Voldam #InnovationInAir
• •Upgrade your comfort and lower your bills. The VOLDAM Inverter False Ceiling Fan uses just 30 watts to deliver powerful, consistent airflow. Experience the fusion of European design and revolutionary technology in your home. #EnergyEfficient #ModernLiving
• •Engineered for Purity. The VOLDAM Desire Exhaust Fan features a 99.99% pure copper motor and an automatic shutter to keep your space fresh and free from moisture and odors. Built to ISO-9001 standards for performance you can trust. #QualityAir #VoldamFans
• •From founding the false ceiling fan market in Pakistan to introducing the world's first 30W inverter model, our journey is one of relentless innovation. VOLDAM: Leading the way in ventilation technology for a cleaner, fresher tomorrow. #Pioneer #MarketLeader
• •Is poor kitchen ventilation compromising your comfort? The VOLDAM Air Circulating Fan is engineered specifically for small spaces and low ceilings, eliminating stagnant air and heat effectively. Breathe easier, cook better. #KitchenSolutions #Voldam