Brand Tone

friendly, approachable, and family-oriented, with a touch of passionate expertise. Overall, it's a blend of: Welcoming & Inclusive, Passionate & Knowledgeable, Authentic & Down-to-Earth, Slightly Playful (especially on TikTok)

Brand Values

• •Family & Heritage
• •Quality & Craftsmanship
• •Terroir & Uniqueness
• •Community & Hospitality
• •Passion
• •Sustainability (implied)

Best Practices

• •Embrace the "Family" Feel: Consistently use warm, inviting language. Address your audience directly (e.g., "you," "your family"). Share stories about the family's involvement and history.
• •Highlight the Volcanic Terroir: Regularly incorporate the unique aspect of Mt. Boucherie into your descriptions. Use words like "volcanic," "mineral-rich," "slopes," "terroir-driven" to reinforce this distinct identity.
• •Be Approachable, Not Pretentious: While showcasing wine knowledge and quality, avoid overly technical jargon unless explaining it simply. The tone should feel like a friendly expert sharing their passion, not a lecturer.
• •Show, Don't Just Tell, Your Passion: Use enthusiastic and descriptive language when talking about your wines, the vineyard, and events. Let the genuine love for what you do shine through.
• •Adapt to the Platform, but Keep the Core: While the tone can be more playful on TikTok or more professional on LinkedIn, the underlying values of family, quality, and passion for the volcanic terroir should still be recognizable. Ensure the core message remains consistent even if the delivery style varies slightly.

Social Perception

Volcanic Hills Estate Winery is generally perceived very positively by customers and the public as High-Quality Wines, Beautiful Destination, Friendly & Welcoming, Authentic & Family-Run, and having a Unique Story.

Copy Examples

• •Instagram Post (Image: Sun-drenched vineyard with a bottle of their Rosé):Sipping on sunshine and volcanic vibes! ☀️🌋 Our Rosé is bursting with flavors as vibrant as an Okanagan summer. Family-grown, patiently crafted, and best enjoyed with good company. What are you pairing it with this weekend? #VolcanicHills #OkanaganWine #FamilyWinery #RoséAllDay #MtBoucherieMagic
• •Facebook Event Promotion (For a live music evening):Get ready to unwind! 🎶 Join us this Friday at The Blu Saffron Bistro for an evening of live music, delicious bites, and, of course, your favorite Volcanic Hills wines. Our family believes good wine is best shared with good tunes and great friends. Tag who you're bringing! #VolcanicHillsWinery #LiveMusic #WestKelowna #OkanaganEvents #WineCountry
• •Website "Our Story" Snippet:From our family's first Okanagan harvest in 1959 to every bottle we cork today, passion for this land runs deep. Volcanic Hills isn't just a winery; it's a legacy rooted in the rich, volcanic soil of Mt. Boucherie. We invite you to taste the story in every glass. #FamilyHeritage #VolcanicTerroir #OkanaganGrown
• •TikTok Video Idea (Caption for a short, fun video of staff stomping grapes or a quick wine tip):Just another day making magic happen on the slopes of Mt. Boucherie! 🌋🍇 From our crazy crew to your glass – cheers to good times and great wine! #VolcanicHillsCrew #WineLife #BehindTheScenes #Okanagan #SupportLocal
• •Email Newsletter Subject Line (Promoting a new release):🌋 Fresh from the Volcano! Taste Our New [Wine Name] – A True Expression of Home. (Body snippet): Hi [Customer Name], The family here at Volcanic Hills is thrilled to announce our latest creation, born from the unique terroir of Mt. Boucherie. We've poured our hearts into this [Wine Name], and we can't wait for you to experience its [describe key tasting notes] character. Come visit us or order online to be among the first to try it!