Tono de Marca

Knowledgeable & Passionate, Friendly & Approachable, Community-Focused, Heritage & Trustworthy, Supportive & Guiding

Valores de Marca

• •Passion for Music
• •Customer-Centric Service
• •Community Building
• •Expertise & Quality
• •Longevity & Tradition

Mejores Prácticas

• •Always Speak from a Place of Passion: Infuse copy with genuine enthusiasm for music and helping others on their musical journey. Use words that convey excitement and love for music.
• •Prioritize a Friendly, Human Voice: Avoid overly corporate or jargon-heavy language. Write as if you're having a helpful conversation with a fellow musician in the store.
• •Highlight Expertise Through Guidance, Not Gatekeeping: Share knowledge in an accessible and supportive way. The goal is to empower musicians, not intimidate them.
• •Emphasize Community and Connection: Regularly include language that speaks to the shared experience of music, the local community, and the relationships the store builds with its customers.
• •Weave in the Heritage Story: Subtly remind customers of the store's long-standing presence and family values, as this builds trust and differentiates the brand.

Percepción Social

Customers perceive Volaris Music Centre as a long-standing, reliable store with knowledgeable and friendly staff. They are seen as supportive of musicians and offering good quality service and products. The family-run aspect and deep roots in the Brunswick community contribute to a positive and trustworthy image. They are known for a good range of instruments, including ethnic instruments like bouzoukis.

Ejemplos de Copy

• •Headline: Your Musical Journey Starts Here. For Over 48 Years, We've Been Brunswick's Home for Harmony. Body: At Volaris Music, we're more than just a store – we're a family of musicians passionate about helping you find your sound. From your first guitar to pro gear, expert advice, and lessons, we're with you every step of the way. Visit us on Sydney Road or explore online!
• •Headline: Real Musicians, Real Advice. That's the Volaris Difference. Body: Tired of sifting through online specs? Our team at Volaris Music lives and breathes music. We'll help you find the perfect instrument or gear that truly fits your style and goals, because we've been there too. Pop in for a chat!
• •Headline: More Than Strings & Frets: We're Building Brunswick's Music Community. Body: Since 1975, Volaris Music has been a cornerstone for Melbourne musicians. From lessons that nurture new talent to providing the gear that fuels seasoned players, we're proud to support our vibrant local music scene. Let's make music together!
• •Headline: Find Your Unique Voice: From Classic Axes to Worldly Sounds. Body: Whether you're chasing the timeless tone of a Fender or exploring the rich heritage of ethnic instruments like the bouzouki, Volaris Music has you covered. Discover our diverse collection and expert guidance.
• •Headline: Legacy of Sound, Future of Your Music. Trust Volaris. Body: As a family-owned business for nearly five decades, we've built our reputation on genuine passion and a commitment to your musical growth. Experience the Volaris Music difference – where quality gear meets heartfelt service.