Brand Tone

Passionate, Knowledgeable & Experienced, Friendly & Approachable, Community-Focused, Trustworthy & Reliable, Slightly Nostalgic/Traditional

Brand Values

• •Passion for Music
• •Customer Guidance & Support
• •Quality
• •Community Building
• •Expertise & Experience
• •Personalized Service
• •Heritage & Family

Best Practices

• •Emphasize Passion and Expertise: Always let the genuine love for music and deep knowledge shine through. Use enthusiastic and informed language. Staff are musicians helping musicians.
• •Maintain a Friendly, Welcoming Voice: Address customers in an approachable and supportive manner. Avoid overly technical jargon unless explaining something specific, and even then, make it understandable.
• •Highlight Heritage and Trust: Subtly weave in the store's long history and family-run aspect to build credibility and a sense of enduring quality and care.
• •Focus on the Customer's Journey: Frame products and services around how they benefit the musician's growth, enjoyment, and goals, rather than just listing features.
• •Be Authentic and Personal: Use "we" and "us" to reinforce the personal, human touch of the brand. Share stories (like on the blog, though it needs updating) and connect on a musician-to-musician level. An active and engaging social media presence would greatly help here.

Social Perception

Likely viewed positively as a long-standing, reputable local music store and school in Brunswick, Melbourne. Seen as a community hub with a rich history. Online customers perception is harder to gauge due to limited recent reviews. Shared name with an airline and DJ could dilute brand recognition. Service-oriented, fostering a perception of a supportive musical resource.

Copy Examples

• •Headline: Your Journey in Music Starts Here. For Nearly 50 Years, We've Been Brunswick's Heartbeat of Music. Body: From your first chord to your a-grade exam, Volaris Music is more than a store – we're your partners in passion. Family-owned since 1975, we offer quality instruments, expert advice from fellow musicians, and inspiring lessons to help you find your sound. Let's make music together. Call to Action: Visit Us in Brunswick or Explore Online!
• •Headline: Real Musicians, Real Advice. That's the Volaris Difference. Body: Tired of sifting through online specs? At Volaris Music, our team lives and breathes music. We're here to offer genuine, friendly advice, whether you're choosing your first guitar or upgrading your pro gear. We stock the best, from Fender to local Aussie gems. Call to Action: Chat with Our Experts Today!
• •Headline: More Than Just Notes: Learn, Play, Belong. Body: Volaris Music isn't just about selling instruments; it's about fostering a love for music that lasts a lifetime. Our renowned music school offers tailored lessons for all ages and skill levels, helping you grow from aspiring musician to confident performer. Call to Action: Enquire About Music Lessons!
• •Headline: Keeping Your Music Alive: Expert Repairs & Setups. Body: A well-maintained instrument sounds better and plays better. Trust your beloved gear to the experienced hands at Volaris Music. From quick restrings to intricate repairs, we provide meticulous service to keep your music flowing. Call to Action: Get a Repair Quote!
• •Headline: The Legacy of Sound, The Future of Your Music. Since 1975. Body: For generations, Volaris Music has been the trusted name for musicians in Melbourne. We blend our rich heritage with a passion for the latest gear, ensuring you get the perfect instrument and the right advice, every time. Competitive prices, genuine passion – that’s our promise. Call to Action: Discover Our Range Online!